Population and 
Its Distribution 








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Book. 






CojjyrightE?. 



CfiPmiGHT DEPOSnv 



POPULATION AND 
ITS DISTRIBUTION 



Compiled from the United 
States Census Figures of 1910 




Price $2.00 Net 



J. Walter Thompson Co, 



New York 


44 East 2 3rd street 


CHICAGO 


1155 The Rookery 


BOSTON 


201 Devonshire ST. 


Cleveland 


1205-09 Swetland Bldg. 


Detroit 


409-411 Trussed concrete Bldg. 


Cincinnati 


1409-1410 1ST Nat. Bank Bldg. 


ST. LOUIS 


424-425 Odd FELLOWS BLDG. 


Toronto, Canada 


Lumsden Bldg. 



LONDON, England 33 Bedford St. strand, w. c. 



A^'^ 

^^% 



Copyright, 1912 
By J. Walter Thompson Co 



©CI.A330050 



Are You Selling There? 

TODAY the biggest word in the Dictionary of Selling is Quota. 
How much business should a given salesman or territory 
produce ? Find the answer — fix the quota — and your first big step 
toward increased sales is taken. 

For this quota sets a standard, and it is only by the setting of 
standards that progress is made, speed increased and efficiency 
attained. 

In the early steamboat towns, says Harrington Emerson, the 
Efficiency Engineer, life was slow, irregular, unprogressive, be- 
cause everything depended on the boats and no one knew when a 
boat would get in. On the other hand, the railroad towns were 
^vide awake, clocks were in every home, and life Avent forw^ard 
with brisk regularity — all because the scheduled arrival and de- 
parture of trains set a standard w^hich the entire town con- 
formed to. 

So with your sales organization. It must be keyed to its task 
by a standard. As the golfer's skill is measured by Bogey, so 
must your salesmen's and salesmanager's be measured by a 
reasonable quota for every territory you invade. 

"What should this quota be — what are your sales possibilities ? 
Facts, not guesses, must frame the answer. And though each 
business must determine these facts for itself, in every case their 
basis will be statistics of population. It is to furnish these statis- 
tics — to help you determine these vital facts — that we have com- 
piled and printed this book. 

In it are shown, by states, all towns of 2,500 or more popula- 
tion. These are the to-wns which the 1910 Census denotes as 
urban. In them lives nearly one-half of our entire population, and 
at least four-fifths of the dealers — the distributing machinery — in 
every line. These figures will furnish the facts by which to fix 
your quota for any territory — the standard by which to measure 
your present distribution and volume of sales. 



Suppose, for instance, that yours is an article which should 
be on sale in every town of 2,500 and over. In the state of Illinois 
there are 144 such towns. This, then, is your standard of distrib- 
ution for Illinois. How near do you approach it — in how many of 
these 144 towns have you dealers ? 

Among other things the answer vitally affects your advertis- 
ing. If you have dealers in, say only 48 of these 144 towns, one- 
third of the whole — it is evident that any advertising you do will 
be seriously handicapped. 

This may not be your case — it is but one of many kinds of 
sales and distribution gaps which the determining of standards 
usually discloses. Whatever form the gap may take, it is the 
function of advertising to close it — to push the sales records closer 
to the quota. The form of the gap determines the form of the adver- 
tising. One may require a national campaign — in magazines or ne'ws- 
papers, supported perhaps by street cars, billboards, painted or 
electric signs, trade papers, window displays or circulars. Another 
may need advertising in selected territories only, using one or more 
of the mediums named above. Still another may require a form of 
service entirely outside these regular channels — trade promotion, 
sharpshooting with letters and booklets. In 48 years' advertising 
experience the J. W^alter Thompson organization has used and 
studied them all, successfully conducting hundreds of campaigns of 
every variety. W^e dig for such fundamental facts as this book pre- 
sents, then choose without prejudice whatever tools the task demands. 

J. WALTER THOMPSON CO. 




President 



Table of Contents 

(XI» 

Page 
iuction — "Are You Selling There?" . - - 5-6 

iation by States, Number of Families, Percentage Urban 
and Rural 9-10 

• .' of 25,000 Population and Over - . - - 11-14 

Pag- rnber of Retail Grocery, Drug, Hardware, etc. Stores, 
Pag. Classified by States 15-18 

Page.aber of Farm Families Classified by States - - 19 

P^S^ pitulation Showing Total Population and Number of Cities 
Pagr in Various Classifications 20 

ailed Population of States, Showing Towns of 2,500 
and Over - 



Alabama - - - - - 21 

Arizona - - - _ 22 

Arkansas ----- 23 

California ... - _ 24-25 

Colorado - - . - - 26 

Connecticut - - - - 27-28 

Delaware - - - - _ 29 

District of Columbia - - - 30 

Florida - - - - - 31 

Georgia - - _ _ 32 

Idaho - - . . - 2S 

Illinois - - _ _ 34_36 

Indiana - - _ _ _ 37.38 

Iowa - - _ _ 39-40 

Kansas - - _ - _ 41 

Kentucky - - _ - 42 

Louisiana - - - _ _ 43 

Maine - ~ _ _ 44 

Maryland - = - _ _ 45 

Massachusetts - - > _ 46-48 

Michigan - .. _ _ 49-50 

Minnesota - _ _ 51 

Mississippi - _ _ - 52 



TABLE OF CONTENTS— Continued 

Page 

Missouri - - 53-54 

Montana - - - - 55 

Nebraska = . 56 

Nevada - - _ _ 57 

Ne^v Hampshire _ _ . 58 

New Jersey _ _ - _ 59-60 

New^ Mexico _ - - _ 61 

New York _ _ - . 62-64 

North Carolina - - - . 65 

North Dakota - - - - 66 

Ohio - - . 67-69 

Oklahoma - - - „ 70 

Oregon _ - - _ 71 

Pennsylvania _ - _ », 72-75 

Rhode Island - - - 76 

South Carolina - - - 77 

South Dakota - - - - 78 

Tennessee _ . - „. 79 

Texas _ . . - ,. 80-81 

Utah - - - - 82 

Vermont - - - - 83 

Virginia • - - - 84 

Washington - _ - - 85 

West Virginia - - - - 86 

Wisconsin - - - - 87-88 

Wyoming - - - - 89 



J. WALTER THOMPSON CO. 



Population by States 

Number of Families, 
Percentage, Urban and Rural 



state. Population, 

New York 9,113,614 

Pennsylvania 7,665,111 

Illinois 5,638,591 

Ohio 4,767,121 

Texas 3,896,542 

Massachusetts 3,366,416 

Missouri 3,293,335 

Michigan 2,810,173 

Indiana 2,700,876 

Georgia 2,609,121 

New Jersey 2,537,167 

California 2,377,549 

Wisconsin 2,333,860 

Kentucky 2,289,905 

Iowa 2,224,771 

North Carolina 2,206,287 

Tennessee 2,184,789 

Alabama 2,138,093 

Minnesota 2,075,708 

Virginia 2,061,612 

Mississippi 1,797,114 

Kansas 1,690,949 

Oklahoma 1,675,155 



Number 
Families. 


Per Cent 
Urban. 


Per Cent 
EuraL 


1,822,722 


78.8 


21.2 


1,533,022 


60.4 


39.6 


1,127,718 


61.7 


38.3 


953,424 


55.9 


44.1 


779,304 


24.1 


75.9 


673,283 


92.8 


7.2 


658,667 


42.5 


57.5 


562,034 


47.2 


52.8 


540,175 


42.4 


57.6 


521,824 


20.6 


79.4 


507,433 


75.2 


24.8 


475,509 


61.8 


38.2 


466,772 


43.0 


57.0 


457,891 


24.3 


75.7 


444,954 


30.6 


69.4 


441,257 


14.4 


85.6 


436,957 


20.2 


79.8 


427,618 


17.3 


82.7 


415,141 


41.0 


59.0 


412,322 


23.1 


76.9 


359,422 


11.5 


88.5 


338,189 


29.2 


70.8 


335,031 


19.3 


80.7 



10 POPULATION AND ITS DISTRIBUTION 



Population by States, etc. — Continued 



state. Population, 

Louisiana 1,656,388 

Arkansas 1,574,449 

South Carolina 1,515,400 

Maryland 1,295,346 

West Virginia 1,221,119 

Nebraska 1,192,214 

Washington 1,141,990 

Connecticut 1,114,756 

Colorado 799,024 

Florida 752,619 

Maine 742,371 

Oregon 672,765 

South Dakota 583,888 

North Dakota 577,056 

Rhode Island 542,610 

New Hampshire 430,572 

Montana 376,053 

Utah 373,351 

Vermont 355,956 

District of Columbia 331,069 

New Mexico 327,301 

Idaho 325,594 

Arizona 204,354 

Delaware 202,322 

Wyoming 145,965 

Nevada 81,875 

Total 91,972,266 



Number 
Families. 


Per Cent 
Urban. 


Per Cent 
Rural. 


331,277 


30.0 


70.0 


314,889 


12.9 


87.1 


303,080 


14.8 


85.2 


259,069 


50.8 


49.2 


244,223 


18.7 


81.3 


138,442 


26.1 


73.9 


228,398 


53.0 


47.0 


222,951 


89.7 


10.3 


159,805 


50.7 


49.3 


150,523 


29.1 


70.9 


148,474 


51.4 


48.6 


134,553 


45.6 


54.4 


116,777 


13.1 


8,6.9 


115,411 


11.0 


89.0 


108,522 


96.7 


3.3 


86,112 


59.2 


40.8 


75,210 


35.5 


64.5 


74,670 


46.3 


53.7 


71,091 


47.5 


52.5 


66,213 




.... 


65,460 


14.2 


85.8 


65,118 


21.5 


78.5 


40,870 


31.0 


69.0 


40,464 


48.0 


52.0 


29,193 


29.6 


70.6 


16,375 


16.3 
53.6 


83.7 


18,394,453 


46.4 



J. WALTER THOMPSON CO. 



11 



Cities of 25,000 population or over 



Total of 228 

Fifty of 100,000 or over 



New York, N. Y 4,766,883 

Chicago, 111 2,185,283 

Philadelphia, Pa 1,549,008 

St. Louis, Mo 687,029 

Boston, Mass 670,585 

Cleveland, 560,663 

Baltimore, Md 558,485 

Pittsburgh, Pa 533,905 

Detroit, Mich 465,766 

Buffalo, N. Y 423,715 

San Francisco, Cal . . . 416,912 

Milwaukee, Wis 373,857 

Cincinnati, O 363,591 

Newark, N. J 347,469 

New Orleans, La 339,075 

Washington, D. C 331,069 

Los Angeles, Cal. . . . 319,198 

Minneapolis, Minn. . . 301,408 

Jersey City, N.J 267,779 

Kansas City, Mo 248,381 

Seattle, Wash 237,194 

Indianapolis, Ind. . . . 233,650 

Providence, R. 1 224,326 

Louisville, Ky 223,928 

Rochester, N. Y 218,149 



St. Paul, Minn 

Denver, Col 

Portland, Ore 

Columbus, O , 

Toledo, O , 

Atlanta, Ga 

Oakland, Cal 

Worcester, Mass. . , 

Syracuse, N. Y 

New Haven, Conn. , 
Birmingham, Ala. . , 
Memphis, Tenn. . . , 

Scranton, Pa 

Richmond, Va 

Paterson, N. J 

Omaha, Neb 

Fall River, Mass. . . , 

Dayton, O 

Grand Rapids, Mich, 
Nashville, Tenn. . . . 

Lowell, Mass 

Cambridge, Mass. . 
Spokane, Wash. . . , 
Bridgeport, Conn. . . 
Albany, N.Y 



214,744 

213,381 
207,214 
181,511 
168,497 
154,839 
150,174 
145,986 
137,249 
133,605 
132,685 
131,105 
129,867 
127,628 
125,600 
124,096 
119,295 
116,577 
112,571 
110,364 
106,294 
104,839 
104,402 
102,054 
100,253 



12 



POPULATION AND ITS DISTRIBUTION 



Cities of 25,000 population or over 



Hartford, Conn 98,915 

Trenton, N.J 96,815 

New Bedford, Mass. . . 96,652 

San Antonio, Tex 96,614 

Reading, Pa 96,071 

Camden, N. J 94,538 

Salt Lake City, Utah. . 92,777 

Dallas, Tex 92,104 

Lynn, Mass 89,336 

Springfield, Mass 88,926 

Wilmington, Del 87,411 

Des Moines, Iowa 86,368 

Lawrence, Mass 85,892 

Tacoma, Wash 83,743 

Kansas City, Kans 82,331 

Yonkers, N. Y 79,803 

Youngstown, Ohio 79,066 

Houston, Tex 78,800 

Duluth, Minn 78,466 

St. Joseph, Mo 77,403 

Somerville, Mass 77,236 

Troy, N. Y 76,813 

Utica, N. Y 74,419 

Elizabeth, N. J 73,409 

Fort Worth, Tex 73,312 

Waterbury, Conn 73,141 

Schenectady, N. Y 72,826 

Hoboken, N. J 70,324 

Manchester, N. H 70,063 

Evansville, Ind 69,647 



Akron, Ohio 69,067 

Norfolk, Va 67,452 

Wilkes-Barre, Pa 67,105 

Peoria, 111 66,950 

Erie, Pa 66,525 

Savannah, Ga 65,064 

Oklahoma City, Okla. . 64,205 

Harrisburg, Pa 64,186 

Fort Wayne, Ind 63,933 

Charleston, S. C 58,833 

Portland, Me 58,571 

East St. Louis, 111.... 58,547 

Terre Haute, Ind 58,157 

Holyoke, Mass 57,730 

Jacksonville, Fla 57,699 

Brockton, Mass 56,878 

Bayonne, N. J 55,545 

Johnstown, Pa 55,482 

Passaic, N.J 54,773 

South Bend, Ind 53,684 

Covington, Ky 53,270 

Wichita, Kans 52,450 

Altoona, Pa 52,127 

Allentown, Pa 51,913 

Springfield, 111 51,678 

Pawtucket, R. 1 51,622 

Mobile, Ala 51,521 

Saginaw, Mich 50,510 

Canton, Ohio 50,217 

Binghamton, N. Y 48,433 



J. \V ALTER THOMPSON CO. 



13 



Cities of 25,000 population or over 



Sioux City, Iowa 47,828 

Lancaster, Pa 47,227 

Springfield, Ohio 46,921 

Atlantic City, N.J 46,150 

Little Rock, Ark 45,941 

Rockford, 111 45,401 

Bay City, Mich 45,166 

York, Pa 44,750 

Sacramento, Cal 44,696 

Chattanooga, Tenn .... 44,604 

Maiden, Mass 44,404 

Pueblo, Colo 44,395 

Haverhill, Mass 44,115 

Lincoln, Nebr 43,973 

New Britain, Conn 43,916 

Salem, Mass 43,697 

Topeka, Kans. 43,684 

Davenport, Iowa 43,028 

McKeesport, Pa 42,694 

Wheeling, W. Va 41,641 

Augusta, Ga 41,040 

Macon, Ga 40,665 

Berkeley, Cal 40,434 

Superior, Wis 40,384 

Newton, Mass 39,806 

San Diego, Cal 39,578 

Kalamazoo, Mich 39,437 

El Paso, Tex 39,279 

Butte, Mont 39,165 

Flint, Mich 38,550 



Chester, Pa 38,537 

Montgomery, Ala 38,136 

Dubuque, Iowa 38,494 

Woonsocket, R. 1 38,125 

Racine, Wis 38,002 

Fitchburg, Mass 37,826 

Tampa, Fla 37,782 

Elmira, N. Y 37,176 

Galveston, Tex 36,981 

Quincy, 111 36,587 

Knoxville, Tenn 36,346 

New Castle, Pa 36,280 

West Hoboken, N. J. . 35,403 

Hamilton, Ohio 35,279 

Springfield, Mo 35,201 

Lexington, Ky 35,099 

Roanoke, Va 34,874 

Joliet, 111 34,670 

Auburn, N. Y 34,668 

East Orange, N. J . . . . 34,371 

Taunton, Mass 34,259 

Charlotte, N. C 34,014 

Everett, Mass 33,484 

Portsmouth, Va 33,190 

Oshkosh, Wis 33,062 

Cedar Rapids, Iowa . . . 32,811 

Quincy, Mass 32,642 

Chelsea, Mass 32,452 

Pittsfield, Mass 32,121 

Perth Amboy, N. J 32,121 



14 



POPULATION AND ITS DISTRIBUTION 



Cities of 25,000 population or over 



Joplin, Mo 32,073 

Meriden, Conn 32,066 

Williamsport, Pa 31,860 

Jackson, Mich 31,433 

Jamestown, N. Y 31,297 

Amsterdam, N. Y 31,267 

Lansing, Mich 31,229 

Huntington, W. Va. . . . 31,161 

Decatur, 111 31,140 

Mount Vernon, N. Y. . 30,919 

Lima, Ohio 30,508 

Niagara Falls, N. Y. . . 30,445 

La Crosse, Wis 30,417 

Newport, Ky. . 30,309 

Pasadena, Cal 30,291 

Austin, Tex 29,860' 

Auiora, 111 29,807 

Orange, N. J 29,630 

Lynchburg, Va 29,494 

Council Bluffs, Iowa. . . 29,292 
Colorado Springs, Colo. 29,078 

San Jose, Cal.... 28,946 

Lorain, Ohio 28,883 

New Rochelle, N. Y. . . 28,867 
Stamford town. Conn. 28,836 

Easton, Pa 28,523 

Norwich, Conn 28,219 

Zanesville, Ohio 28,026 

Shreveport, La 28,015 

Poughkeepsie, N. Y. . . 27,936 



Norristown, Pa 27,875 

Danville, 111 27,871 

Waltham, Mass 27,834 

Newburgh, N. Y 27,805 

Brookline town, Mass. . 27,792 

Newport, R. 1 27,149 

Watertown, N. Y 26,730 

Waterloo, Iowa 26,693 

Warwick town, R. I . . . 26,629 

Waco, Tex 26,425 

Sheboygan, Wis 26,398 

Columbia, S. C 26,319 

South Omaha, Nebr. . . 26,259 

Lewiston, Me 26,247 

Nashua, N. H 26,005 

Elgin, 111 25,976 

Kingston, N. Y 25,908 

Shenandoah, Pa 25,774 

Bloomington, 111 25,768 

Wilmington, N. C 25,748 

Ogden, Utah 25,580 

Clinton, Iowa 25,577 

Madison, Wis 25,531 

Hazleton, Pa 25,452 

Newark, Ohio 25,404 

Chicopee, Mass 25,401 

Muskogee, Okla 25,278 

Battle Creek, Mich .... 25,267 
Green Bay, Wis 25,236 



J. WALTER THOMPSON CO. 15 



Number of Retail Dealers in the Following Lines 

of Business, Classified by States 

Groceries Drug Hardware General Dry Goods 

Alabama 1,211 595 183 8,269 382 

Arizona 239 69 38 350 165 

Arkansas 744 1,003 242 5,483 414 

California 5,690 930 732 2,451 624 

Colorado 2,345 498 342 923 279 

Connecticut 2,470 555 184 560 ' 491 

Delaware 474 99 60 556 96 

Dist. of Columbia.. 1,032 216 46 10 99 

Florida 679 349 122 2,496 333 

Georgia 2,490 821 273 8,567 593 

Idaho 345 212 162 611 85 

Illinois 12,900 2,772 2,521 5,915 1,789 

Indiana 6,155 1,910 1,334 5,781 983 

Iowa 4,060 1,995 2,011 4,882 555 

Kansas 3,050 1,368 1,741 3,305 446 

Kentucky 3,676 789 417 7,536 741 

Louisiana 2,284 513 121 5,014 389 

Maine 2,490 422 ' 263 1,871 500 

Maryland 2,085 548 260 3,092 469 

Massachusetts 5,900 1,499 654 827 1,465 

Michigan 4,910 1,624 1,426 2,987 1,272 

Minnesota 2,392 913 1,396 3,610 401 

Mississippi 1,071 565 158 7,296 343 

Missouri 7,005 1,820 1,648 6,160 1,198 



16 POPULATION AND ITS DISTRIBUTION 



Number of Retail Dealers in the Following Lines 

of Business, Classified by States 

Groceries Drug Hardware General Dry Goods 

Montana 575 174 100 465 78 

Nebraska 1,520 938 1,149 2,421 229 

Nevada 204 45 39 231 35 

New Hampshire ... 989 230 106 759 261 

New Jersey 5,740 823 431 1,332 1,602 

New Mexico 411 102 73 675 68 

New York 19,520 3,541 2,115 4,698 3,224 

North Carolina . . . 1,105 515 224 8,466 443 

North Dakota 252 474 574 1,009 74 

Ohio 10,626 2,108 2,262 5,497 1,696 

Oklahoma 2,714 1,414 1,082 2,710 565 

Oregon 1,256 368 276 994 184 

Pennsylvania 17,451 3,122 1,959 9,859 3,228 

Rhode Island 955 241 76 325 170 

South Carolina ... 626 392 105 4,813 318 

South Dakota 396 466 611 1,280 101 

Tennessee 2,418 585 318 6,296 508 

Texas 6,220 2,233 1,088 7,561 1,488 

Utah 400 114 42 725 51 

Vermont 695 179 153 830 154 

Virginia 2,004 496 272 6,547 382 

Washington 2,010 457 409 1,074 241 

West Virginia .... 1,738 211 188 4,493 165 

Wisconsin 3,720 942 1,218 4,022 567 

Wyoming 134 58 51 225 49 

Total.... 159,376 42,313 31,255 105,859 29,993 



J. WALTER THOMPSON CO. 17 



Number of Retail Dealers in the Following Lines 

of Business, Classified by States 

Clothing Boot and Shoe Furniture Jewelry 

Alabama 193 89 195 207 

Arizona 65 54 19 42 

Arkansas 161 77 164 233 

California 691 591 394 744 

Colorado 276 261 180 276 

Connecticut 210 261 219 271 

Delaware 72 36 55 39 

District of Columbia 113 66 86 93 

Florida 207 53 90 146 

Georgia 256 191 261 344 

Idaho 87 69 62 95 

Illinois 1,545 1,731 872 1,475 

Indiana 783 768 616 796 

Iowa 739 736 688 939 

Kansas 471 360 526 613 

Kentucky 260 235 216 342 

Louisiana 126 98 82 211 

Maine 349 295 102 275 

Maryland 290 229 239 240 

Massachusetts 883 793 599 744 

Michigan 956 816 486 910 

Minnesota 694 457 425 695 

Mississippi 70 73 114 165 

Missouri 757 682 573 874 



18 POPULATION AND ITS DISTRIBUTION 



Number of Retail Dealers in the Following Lines 

of Business, Classified by States 

Clothing Boot and Shoe Furniture Jewelry 

Montana 115 

Nebraska 300 

Nevada 67 

New Hampshire 208 

New Jersey 547 

New Mexico 38 

New York 1,507 

North Carohna 178 

North Dakota 143 

Ohio 1,308 

Oklahoma 330 

Oregon 166 

Pennsylvania 2,506 

Rhode Island 87 

South Carolina 120 

South Dakota 171 

Tennessee 247 

Texas 236 

Utah 99 

Vermont 124 

Virginia 310 

Washington 328 

West Virginia 242 

Wisconsin 646 

Wyoming 37 

Total 20,314 



57 


43 


106 


292 


499 


449 


29 


21 


38 


188 


122 


158 


536 


396 


534 


26 


36 


62 


1,956 


2,145 


2,135 


120 


165 


137 


76 


149 


213 


1,463 


909 


1,071 


231 


202 


425 


171 


122 


233 


1,874 


1,255 


1,801 


108 


77 


81 


85 


106 


136 


124 


160 


234 


332 


229 


241 


213 


619 


696 


50 


51 


74 


106 


109 


143 


256 


229 


286 


254 


188 


326 


107 


168 


220 


600 


511 


711 


22 


30 


48 


18,297 


15,804 


21,327 



J. WALTER THOMPSON CO. 



19 



Number of Farm Families Classified by- 
States 



Arizona 9,227 

Alabama ....262,901 

Arkansas 214,678 

California 88,197 

Colorado 46,170 

Connecticut 26,815 

Delaware 10,836 

Florida 50,016 

Georgia 291,027 

Idaho 30,807 

Illinois 251,872 

Indiana 215,485 

Iowa 217,044 

Kansas 177,841 

Kentucky 259,185 

Louisiana 120,546 

Maine 60,016 

New York 215,597 

Maryland 48,923 

Massachusetts 36,917 

Michigan 206,960 

Minnesota 156,137 

Mississippi 274,382 

Missouri 277,244 

Total 



Montana 26,214 

Nebraska ........... .129,678 

Nevada 2,689 

New Hampshire 27,053 

New Jersey 33,487 

New Mexico 35,676 

North Carolina 253,725 

North Dakota 74,360 

Ohio 272,045 

Oklahoma 190,192 

Oregon 45,502 

Pennsylvania 219,295 

Rhode Island 5,292 

South Carolina 176,434 

South Dakota 77,644 

Tennessee 246,012 

Texas 417,770 

Utah 21,676 

Vermont 32,709 

Virginia 184,018 

Washington 56,192 

West Virginia 96,685 

Wisconsin 177,127 

Wyoming 10,987 

6,361,502 



20 POPULATION AND ITS DISTRIBUTION 



Recapitulation 



Total Population of Continental United States 91,972,266 

Total number of towns, 500 population and over 11,308 
*Total Urban Population . . . 42,643,383 46.4% 
Total Rural Population . . 49,328,883 53.6% 

Number of ToAvns and Total 

Population in each Classification 

Size of Town No. of Towns Population 

500 to 1,000 . . . 4-800 3,421,122 

1,000 to 2,500 . . . 4,113 5,897,189 

2,500 to 5,000 . . . 1,173 4,125,656 

5,000 to 10,000 . . 623 4,393,543 

10,000 to 15,000 . . . 216 2,632,210 

15,000 to 25,000 . . 154 2,948,158 

25,000 to 50,000 ... 120 4,062,763 

50,000 to 100,000 . 59 4,178,915 

100,000 to 200,000 ... 23 3,037,640 

200,000 and over . . 27 17,264,498 



Total .... 11,308 51,961,694 



*Urban Population designated by the Census figures, is that part 
of our population living in towns of 2500 inhabitants and over. 
There are 2395 such towns with an aggregate population of 42,643,383. 

In arriving at any sales quota, experience shows that owing to local 
conditions there are instances where small towns afford a market 
much larger than the population would indicate and other in- 
stances where larger towns do not afford a market in proportion 
to the population. 



J. WALTER THOMPSON CO. 21 

ALABAMA 

Total Population, 2,138,093. Negro, 908,275 
28 Urban Towns, Pop. 370,431 230 Rural Towns, Pop. 1,767,662 

Per cent of total population 17.3 Per cent of total population 82.7 

Increased in population. Decreased in population. 

15 Cities, 2,500 to 5,000. Population 58,530 

Alabama City 4,313 Opelika 4,734 

Attalla 2,513 Phoenix City 4,555 

Decatur 4,228 Sheffield 4,865 

Eufaula 4,259 Troy 4,961 

Girard 4,214 Tuscumbia 3,324 

Greenville 3,377 Tuskegee 2,803 

Jasper 2,509 Union Springs 4,055 

Lanett 3,820 

6 Cities, 5,000 to 10,000. Population 41,695 

Dothan 7,016 New Decatur 6,118 

Florence 6,689 Talladega 5,854 

Huntsville 7,611 Tuscaloosa 8,407 

4 Cities, 10,000 to 15,000. Population 47,864 

Anniston 12,794 Gadsden 10,557 

Bessemer 10,864 Selma ...13,649 

1 City, 25,000 to 50,000. Population 38,136 
Montgomery 38,136 

1 City, 50,000 to 100,000, Population 51,521 
Mobile 51,521 

1 City, 100,000 to 200,000. Population 132,685 
Birmingham 132,685 



22 POPULATION AND ITS DISTRIBUTION 



ARIZONA 

Total Population, 204,354. 



9 Urban Towns. Pop., 63,260 13 Rural Towns. Pop., 141,094 

Per cent of total population 31.0 Per cent of total population 69.0 

Increased in population. Decreased in population. 



3 Cities, 2,500 to 5,000. Population 11,302 

Clifton 4,874 Yuma 2,914 

Nogales 3,514 

4 Cities, 5,000 to 10,000. Population 27,631 

Bisbee 9,019 Globe 7,083 

Douglas 6,437 Prescott 5,092 

2 Cities, 10,000 to 15,000. Population 24,327 
Phoenix 11,134 Tucson 13,193 



J. WALTER THOMPSON CO. 23 

ARKANSAS 

Total Population, 1,574,449. Negro, 442,891. 
28 Urban Towns. Pop., 202,681 273 Rural Towns. Pop., 1,371,768 

Per cent of total population 12.9 Per cent of total population 87.1 

Increased in population. Decreased in population. 

19 Cities, 2,500 to 5,000. Population 65,293 

Arkadelphia 2,745 Malvern 2,778 

Batesville 3,399 Marianna 4,810 

Blytheville 3,849 Mena 3,953 

Camden 3,995 Newport 3,557 

Conway 2,794 Prescott 2,705 

El Dorado 4,202 Rogers 2,820 

Eureka Springs 3,228 Russellville 2,936 

Fayetteville 4,471 Stuttgart 2,740 

Fordyce 2,794 Van Buren 3,878 

Hope City 3,639 

4 Cities, 5,000 to 10,000. Population 26,798 

Helena 8,772 Paragould 5,248 

Jonesboro 7,123 Texarkana 5,655 

2 Cities, 10,000 to 15,000. Population 25,572 
Argenta 11,138 Hot Springs 14,434 

2 Cities, 15,000 to 25,000. Population 39,077 
Fort Smith 23,975 Pine Bluff 15,102 

1 City, 25,000 to 50,000. Population 45,941 
Little Rock 45 94 1 



24 



POPULATION AND ITS DISTRIBUTION 



CALIFORNIA 

Total Population, 2,377,549. 



70 Urban Towns. Pop., 1,469,739 128 Rural Towns. Pop., 907,810 



Per cent of total population 61.8 

Increased in population. 



Per cent of total popiilation 38.2 

Decreased in population. 



39 Cities, 2,500 to 5,000. Population 138,701 



Anaheim 2,628 

Chico 3,750 

Coalinga 4,199 

Colton 3,980 

Corona 3,540 

Emeryville 2,613 

Glendale 2,746 

Grass Valley 4,520 

Hanford 4,829 

Hayward 2,746 

Lodi 2,697 

Merced 3,102 

Mill Valley 2,551 

Modesto 4,034 

Monrovia 3,576 

Monterey 4,923 

Nevada City 2,689 

Ocean Park 3,119 

Ontario 4,274 

Orange 2,920 



Oroville 3,859 

Oxnard 2,555 

Polo Alto 4,486 

Poterville 2,696 

Red Bluff 3,530 

Redding 3,572 

Redondo Beach 2,935 

Roseville 2,608 

Salinas 3,736 

San Leandro 3,471 

San Mateo 4,384 

Santa Clara 4,348 

South Pasadena 4,649 

Tulare 2,758 

Ventura 2,945 

Visalia 4,550 

Watsonville 4,446 

Whittier 4,550 

Woodland 3,187 



10 Cities, 5,C00 to 10,000. Population 64,108 



Alhambra 5,021 

Marysville 5,430 

Napa 5,791 

Petaluma 5,880 

Richmond 6,802 



San Luis Obispo 5,157 

San Rafael 5,934 

Santa Ana 8,429 

Santa Monica 7,847 

Santa Rosa 7,817 



J. WALTER THOMPSON CO. 25 



CALIFORNIA— Continued 



8 Cities, 10,000 to 15,000. Population 92,152 

Bakersfield 12,727 San Bernardino 12,779 

Eureka 11,845 Santa Barbara 11,659 

Pomona 10,207 Santa Cruz 11,146 

Redlands 10,449 Vallejo 11,340 

5 Cities, 15,000 to 25,000. Population 104,549 

Alameda 23,383 Riverside 15,212 

Fresno 24,892 Stockton 23,253 

Long Beach 17,809 

5 Cities, 25,000 to 50,000. Population 183,945 

Berkeley 40,434 San Diego 39,578 

Pasadena 30,291 San Jose 28,946 

Sacramento 44,696 

1 City, 100,000 to 200,000. Population 150,174 
Oakland 150,174 

2 Cities, 200,000 and over. Population 736,110 

Los Angeles 319,198 San Francisco 416,912 



26 POPULATION AND ITS DISTRIBUTION 

COLORADO 

Total Population, 799,024. 



27 Urban Towns. Pop., 404,840 174 Rural Towns. Pop., 394,184 

Per cent of total population 50.7 Per cent of total population 49.3 

Increased in population. Decreased in population. 



16 Cities, 2,500 to 5,000. Population 55,224 

Alamosa 3,013 Longmont 4,256 

Colorado 4,333 Loveland 3,651 

Durango 4,686 Monte Vista 2,544 

Englewood 2,983 Montrose 3,254. 

Florence 2,712 Rocky Ford 3,230 

Fort Morgan 2,800 Salida 4,425 

La Junta 4,154 Sterling 3,044 

Lamar 2,977 Victor 3,162 

7 Cities, 5,000 to 10,000. Population 52,558 

Boulder 9,539 Grand Junction . 7,754 

Canon 5,162 Greeley 8,179 

Cripple Creek 6,206 Leadville 7,508 

Fort Collins 8,210 

1 City, 10,000 to 15,000. Population 10,204 
Trinidad 10,20i 

2 Cities, 25,000 to 50,000. Population 73,473 

Colorado Springs 29,078 Pueblo 44,395 

1 City, 200,000 and over. Population 213,381 
Denver 213,381 



J. V^ ALTER THOMPSON CO. 



27 



CONNECTICUT 

Total Population, 1,114,756 



72 Urban Towns. Pop., 999,839 96 Rural Towns. Pop., 114,917 



Per cent of total population 89.7 

Increased in population. 



Per cent of total population 10.3 

Decreased in population. 



32 Cities, 2,500 to 5,000. Population 114,721 



Berlin 3,728 

Bethel 3,792 

Canton 2,732 

Darien 3,946 

East Windsor 3,362 

Essex 2,745 

Farmington 3,478 

Glastonbury 4,796 

Griswold 4,233 

Guilford 3,001 

Litchfield 3,005 

Milford 4,366 

Montville 2,804 

New Canaan 3,667 

Newton 3,012 

Plainville 2,882 



Portland 3,425 

Ridgefield 3,118 

Salisbury 3,522 

Seymour 4,786 

Simsbury 2,537 

Sprague 2,551 

Suffield 3,841 

Thomaston 3,533 

Thompson 4,804 

Waterford 3,097 

Watertown 3,850 

West Hartford 4,808 

Westport 4,259 

Wethersfield 3,148 

Windsor 4,178 

Windsor Locks 3,715 



19 Cities, 5,000 to 10,000. Population 132,894 



Branford 6,047 

Derby 8,991 

East Hartford 8,138 

Enfield 9,719 

Fairfield 6,134 

Groton 6,495 

Hamden 5,850 

Huntington 6,545 

Killingly 6,564 

New Milford 5,010 



Plainfield 6,719 

Plymouth 5,021 

Putnam 7,280 

Southington 6,516 

Stafford 5,233 

Stonington 9,154 

Stratford 5,712 

Vernon 9,087 

Winchester 8,679 



28 POPULATION AND ITS DISTRIBUTION 



CONNECTICUT— Continued 



6 Cities, 10,000 to 15,000. Population 74,896 

Bristol 13,502 Orange 11,272 

Manchester 13,641 Wallingford 11,155 

Naugatuck 12,722 Windham 12,604 

7 Cities, 15,000 to 25,000. Population 136,576 

Ansonia 15,152 New London 19,659 

Danbury 23,502 Norwalk 24,211 

Greenwich 16,463 Torrington 16,840 

Middletown 20.749 

4 Cities, 25,000 to 50,000. Population 133,037 

Meriden 32.066 Norwich 28,219 

New Britain 43,916 Stamford 28,836 

2 Cities, 50,000 to 100,000. Population 172,056 

Hartford 98,915 Waterbury 73,141 

2 Cities, 100,000 to 200,000. Population 235,659 

Bridgeport 102,054 New Haven 133,605 



J. W^ALTER THOMPSON CO. 29 

DELAW^ARE 

Total Population, 202,322. Negro, 31,181. 
4 Urban Towns. Pop., 97,085 42 Rural Towns. Pop., 105,237 

Per cent of total population 48.0 Percent of total population 52.0 

Increased in population. Decreased in population. 

3 Cities, 2,500 to 5,000. Population 9,674 

Dover 3,720 New Castle 3,351 

Milford 2,603 

1 City, 50,000 to 100,000. Population 87,411 
Wilmington 87,411 



30 POPULATION AND ITS DISTRIBUTION 

DISTRICT OF COLUMBIA 

Total Population, 331,069. Negro, 94,446 

1 City, 200,000 and over. Population 331,069 
Washington 331,069 



J. WALTER THOMPSON CO. 31 

FLORIDA 

Total Population, 752,619. Negro, 308,669 
23 Urban Towns. Pop., 219,080 125 Rural Towns. Pop., 533,539 

Per cent of total population 29.1 Per cent of total population 70.9 

Increased in population. Decreased in population. 



13 Cities, 2,500 to 5,000. Population 45,216 

Apalachicola 3,065 Ocala 4,370 

Bartow 2,662 Orlando 3,894 

Daytona 3,082 Palatka 3,779 

De Land 2,812 Quincy 3,204 

Fernandina 3,482 St. Petersburg 4,127 

Lakeland 3,719 Sanford 3,570 

Live Oak 3,450 

6 Cities, 5,000 to 10,000. Population 35,456 

Gainesville 6,183 St. Augustine 5,494 

Lake City 5,032 Tallahassee 5,018 

Miami 5,471 West Tampa 8,258 

2 Cities, 15,000 to 25,000. Population 42,927 
Key West 19,945 Pensacola 22,982 

1 City, 25,000 to 50,000. Population 37,782 
Tampa 37,782 

1 City, 50,000 to 100,000. Population 57,699 

Jacksonville 57,699 



32 POPULATION AND ITS DISTRIBUTION 

GEORGIA 

Total Population, 2,609,121. Negro, 1,176,987. 
45 Urban Towns. Pop., 538,650 516 Rural Towns. Pop., 2,070,471 

Per cent of total population 20.6 Percent of total population 79.4 

Increased in population. Decreased in population. 

22 Cities, 2,500 to 5,000. Population 74,406 

Bainbridge 4,217 Milledgeville 4,385 

Barnesville 3,068 Monroe 3,029 

Carrollton 3,297 Moultrie 3,349 

CartersviUe 4,067 Quitman 3,915 

Cedartown 3,551 Sandersville 2,641 

Covington 2,697 Statesboro 2,529 

Cuthbert 3,210- Summerville (Richmond 

Dawson 3,827 County) 4,361 

Douglas 3,550 Toccoa 3,120 

East Point 3,682 Washington 3,065 

Fort Valley 2,697 Waynesboro 2,729 

Hawkinsville 3,420 

14 Cities, 5,000 to 10,000. Population 90,403 

Albany 8,190 Gainesville 5,925 

Americus 8,063 Griffin 7,478 

Cordele 5,883 La Grange 5,587 

Dalton 5,324 Marietta 5,949 

Dublin 5,795 Newman 5,543 

Elberton 6,483 Thomasville 6,727 

Fitzgerald 5,795 Valdosta 7,656 

4 Cities, 10,000 to 15,000. Population 51,679 

Athens 14,913 Rome 12,099 

Brunswick 10,182 Waycross 14,485 

1 City, 15,000 to 25,000. Population 20,554 
Columbus 20,554 

2 Cities, 25,000 to 50,000. Population 81,705 
Augusta 41,040 Macon 40,665 

1 City, 50,000 to 100,000. Population 65,064 
Savannah 65,064 

1 City, 100,000 to 200,000. Population 154,839 
Atlanta 154,839 



The J. W. T. cAdvertising Service 

The J. Walter Thompson Company believes that the two most 
important factors in the successful handling of an advertising 
account are, first, close personal contact with the advertiser; second, 
intimate knowledge of the various parts of the selling field. 

Because of this belief, the J. Walter Thompson Company has 
established operating offices in eight large cities — seven in America 
and one in Canada — with a complete personnel and equipment in 
each office, and has in addition established a London Office and a 
department for advertising in Spanish-American countries. 

This distribution of branch offices in the centers from which 
advertising originates, places the J. W. T. service within easy- 
reaching distance of seven-eighths of the national advertisers in 
America. 

In the territory adjacent to these cities live eighty-five million 
of our population. In it are 209 of the 228 cities of 25,000 or more— 
the "trading centers" of the country. 

Throughout each part of this territory the J. Walter Thompson 
Company is in constant touch with local conditions. It does not 
have to depend on theory in its plans — it is on the spot and has 
the facts! 

Canada 

Canada offers to many American advertisers an immense new 
field. While nothing but an imaginary line (and a tariff!) divides 
Canada from the United States, the difference between the condi- 
tions there and in this country is very real. The successful hand- 
ling of Canadian advertising requires an intimate knowledge of each 
of the three widely varying districts: the East, the Middle West 
and the Far West. The Toronto Office of the J. Walter Thompson 
Company is fully equipped with this knowledge. 

The London Office 

Through its London Office the J. W. T. organization represents 
a great number of foreign advertisers. It is in close touch with 
the actual selling conditions and possibilities in the English and 
Continental markets, and is thus enabled to supply its clients at 
any time with accurate and valuable information concerning these 
fields which so many American manufacturers are invading with 
profit. 



NEW YORK 
CHICAGO 
BOSTON 
CLEVELAND 



J. Walter Tho 

ADV 



EB 




J 



3Son Company 

ISING 



DETROIT 
CINCINNATI 
ST. LOUIS 
TORONTO 
LONDON 




G 17 L F OF MEXICO 



The Spanish -American Department 

foT advertising and selling in Mexico, 
Central and South America, Cuba, 
Porto Rico and the West Indies 



A natural and obvious foreign market for American manufac- 
turers lies in the Spanish-American republics. They are our neigh- 
bors — but not our rivals. 

Between Spanish America and the United States there is no 
competition to produce friction and resentment. We are nearer 
to many or most points in Spanish America than are our European 
competitors. The development of facilities for transportation has 
gradually turned the geographical relation into a highly practical 
reality. In a few years the opening of the Panama Canal will put 
most of the important points of the West Coast of South America 
within ten days of New York. 

The ordinarily intensely alert American manufacturer has not 
heretofore been fully alive to his opportunities in Spanish America. 
This observation is true, in the main, in spite of the fact that there 
are American manufacturers and advertisers who have built up big 
and ever-expanding demands for their products in these countries. 
What is true of a few enterprising firms ought to be true of many. 
Your Spanish-American trade ought to be a matter of course — if 
you sell such products as toilet soaps, perfumery, shoes, sewing 
machines, typewriters, automobiles, dry goods and fabrics, talking 
machines, farm and other machinery, fire arms and furniture 

The Spanish Department of the J. Walter Thompson Company 
is prepared to aid you materially in developing this trade. W^e 
place more advertising in Spanish-American periodicals and news- 
papers than all other advertising agencies combined. We make 
accurate and idiomatic translations of advertisements, circulars, and 
labels, and furnish our clients with information concerning adver- 
tising media and trade conditions. 

A Spanish-American is moved by an advertisement just as if 
he lived in Chicago. Human nature is the same on the slopes of 
the Andes as it is on the slopes of the Adirondacks. 

The J. Walter Thompson Company requests the pleasure of 
making a full presentation of the facilities of the Spanish-American 
Department to those who contemplate entering upon this great 
field of trade. Our knowledge of the territory to be covered and 
our experience in the introduction of goods by advertising enable 
us to render valuable assistance to those planning an advertising 
campaign in the Spanish-American republics. 



J. W^ALTER THOMPSON CO. 33 

IDAHO 

Total Population, 325,594. 



12 Urban Towns. Pop., 69,898 88 Rural Towns. Pop., 255,696 

Per cent of total population 21.5 Per cent of total population 78.5 

Increased in population. Decreased in population. 



7 Cities, 2,500 to 5,000. Population 24,838 

Caldwell . 3,543 Sandpoint 2,993 

Idaho Falls 4,827 Wallace : 3,000 

Moscow 3,670 Weiser 2,600 

Nampa 4,205 



4 Cities, 5,000 to 10,000. Population 27,702 

Coeur D' Alene 7,291 Pocatello 9,110 

Lewiston 6,043 Twin Falls 5,258 



1 City, 15,000 to 25,000. Population 17,358 
Boise 17,358 



34 



POPULATION AND ITS DISTRIBUTION 



ILLINOIS 
Total Population, 5,638,591. 



144 Urban Towns, Pop. 3,476,929 920 Rural Towns, Pop. 2,161,662 



Per cent of total population......... 6 1.7 

Increased in population. 



Per cent of total population 38.3 

Decreased in population. 



71 Cities, 2,500 to 5,000. Population 239,887 



Ann City 2,809 

Averyville 2,668 

Batavia 4,436 

Benton 2,675 

Bridgeport 2,703 

Bushnell 2,619 

Carlinville 3,616 

Carmi 2,833 

Carterville 2,971 

Chester 2,747 

Coal City 2,667 

Downer'-^i Grove . . 2,601 

East Moline 2,665 

Effingham 3,898 

Eldorado 3,366 

Fairbury 2,505 

Flora City 2,704 

Galena 4,835 

Geneseo 3,199 

Greenville 3,178 

Harvard 3,008 

Havana 3,525 

Highland 2,675 

Highland Park 4,209 

HiUsboro 3,424 

Hoopestown 4,698 

Jerseyville 4,113 

Johnston 3,248 

Lake Forest 3,349 

Lawrenceville 3,235 



Lockport 2,555 

Marseilles 3,291 

Marshall 2,569 

Melrose Park 4,806 

Mendota 3,806 

Morgan Park 3,694 

Morris 4,563 

Mound City 2,837 

Mount Olive 3,501 

Naperville 3,449 

Normaltown 4,024 

North Chicago 3,306 

Paxton City 2,912 

Petersburg 2,587 

Pinckneyville 2,722 

Portland 3,194 

Princeton 4,131 

Robinson 3,863 

Rochelle 2,732 

Rock Falls 2,657 

St. Charles 4,046 

Salem 2,669 

Sandwich 2,557 

Savanna 3,691 

Shelbyville 3,590 

Sparta 3,081 

Sullivan 2,621 

Sycamore 3,926 

Upper Alton 2,918 

_Vandalia 2,974 



J. WALTER THOMPSON CO. 



35 



ILLINOIS— Continued 



Venice 3,718 

Virden 4,000 

West Hammond 4,948 

Westville 2,607 

^^'heaton 3,423 



White Hall 2,854 

Wilmette 4,943 

Winnetka 3,168 

Woodstock 4,331 

Zion City 4,789 



41 Cities, 5,000 

Beardstown 

Belvidere 

Berwyn 

Blue Island 

Carbondale 

Centralia 

Charleston 

. Clinton 

Collinsville 

Dekalb 

Dixon 

Duquoin 

Edwardsville 

Forest Park 

Granite 

Harrisburg 

Harvey 

Herrin 

Kewanee 

La Grange 

Litchfield 



to 10,000. Population 286,079 

6,107 —Macomb 5,774 

7,253 Madison 5^046 

5,841 Marion 7,093 

8,043 Maywood 8,033 

5,411 Monmouth 9,128 

9,680 Mount Carmel 6.934 

5,884 Mount Vernon 8,007 

5,165 Murphysboro 7,485 

7,478 Olney 5,011 

8,102 Ottawa 9,535 

7,216 Pana 6,055 

5,454 Paris 7,664 

5,014 Pekin 9,897 

6,594 Peru 7^984 

9,903 Pontiac 6,090 

5,309 Spring Valley 7,035 

7,227 - Staunton 5,048 

6,861 Sterling 7 467 

9,307 Taylorville 5,446 

5,282 _Urbana 8,245 

5,971 



10 Cities, 10,000 to 15,000. Population 128,628 



Cairo 14,548 

Canton 10,453 

Champaign 12,421 

Chicago Heights 14,525 

Cicero 14,557 



Kankakee 13,986 

La Salle 11,537 

Lincoln 10,892 

Mattoon 11,456 

Streator 14,253 



10 Cities, 15,000 to 25,000. Population 202,657 



Alton 17,528 

Belleville 21,122 

Evanston 24,978 

Freeport 17,567 

Galesburg 22,089 



Jacksonville 15,326 

Moline 24,199 

Oak Park 19^444 

Rock Island 24,335 

Waukegan 16,069 



36 POPULATION AND ITS DISTRIBUTION 



ILLINOIS— Continued 



8 Cities, 25,000 to 50,000. Population 257,220 

Aurora 29,807 Elgin 25,976 

Bloomington 25,768 Joliet 34,670 

Danville 27,871 Quincy 36,587 

Decatur 31,140 ^ Rockford 45,40] 



3 Cities, 50,000 to 100,000. Population 177,175 

East St. Louis 58,547 Springfield .'. .51,678 

Peoria 66,950 



1 City, 200,000 and over. Population 2,185,283 
Chicago 2,185,283 



J. WALTER THOMPSON CO. 



37 



INDIANA 

Total Population, 2,700,876. 



88 Urban Towns, Pop. 1,143,835 382 Rural Towns, Pop. 1,557,041 



Per cent of total population 42.4 

Increased in population. 



Per cent of total population 57.6 

Decreased in population. 



37 Cities, 2,500 to 5,000. Population 135,978 



Angola 2,610 

Attica 3,335 

Auburn 3,919 

Aurora 4,410 

Bicknell 2,794 

Bluffton 4,987 

Boonville 3,934 

Clarksville 2,743 

Columbia City 3,448 

Crown Point 2,526 

Decatur 4,471 

Dunkirk 3,031 

Fairmount 2,506 

Franklin 4,502 

Garrett 4,149 

Gas City 3,224 

Greencastle 3,790 

Greenfield 4,448 

Jasonville 3,295 



Kendallville 4,981 

Lawrenceburg 3,930 

Martinsville 4,529 

Mitchell 3,438 

Montpelier 2,786 

North Vernon 2,915 

Plymouth 3,838 

Rochester 3,364 

Rockport 2,736 

Rushville 4,925 

Sullivan 4,115 

Tell City 3,369 

Tipton 4,075 

Union City 3,209 

Warsaw 4,430 

West Lafayette 3,867 

West Terre Haute 3,083 

Winchester 4,266 



26 Cities, 5,000 to 10,000. Population 188,790 



Alexandria 5,096 

Bedford 8,716 

Bloomington 8,838 

Brazil 9,340 

Clinton 6,229 

Columbus 8,813 



Connersville 7,738 

Crawfordsville 9,371 

Frankfort 8,634 

Goshen 8,514 

Greensburg 5,420 

Hartford City 6,187 



38 



POPULATION AND ITS DISTRIBUTION 



INDIANA— Continued 



Lebanon 5,474 

Linton 5,906 

Madison 6,934 

Mount Vernon 5,563 

New Castle 9,446 

Noblesville 5,073 

Portland 5,130 



Princeton 6,448 

Seymour 6,305 

Shelbyville 9,500 

Valparaiso 6,987 

Wabash 8,687 

Washington 7,854 

Whiting 6,587 



7 Cities, 10,000 to 15,000. Population 79,928 



Elwood 11,028 

Huntington 10,272 

Jeffersonville 10,412 

Laporte City 10,525 



Mishawaka 11,886 

Peru 10,910 

Vincennes 14,895 



13 Cities, 15,000 to 25,000. Population 260,068 



Anderson 22,476 

East Chicago 19,098 

Elkhart 19,282 

Gary 16,802 

Hammond 20,925 

Kokomo 17,010 

Lafayette 20,081 



Logansport 19,050 

Marion 19,359 

Michigan City 19,027 

Muncie 24,005 

New Albany 20,629 

Richmond 22,324 



4 Cities, 50,000 to 100,000. Population 245,421 



Evansville 69,647 

Fort Wayne 63,933 



South Bend 53,684 

Terre Haute 58,157 



1 City, 200,000 and over. Population 233,650 
Indianapolis 233,650 



J. WALTER THOMPSON CO. 



39 



IOWA 

Total Population, 2,224,771. 



69 Urban Towns. Pop., 680,054 768 Rural Towns. Pop., 1,544,717 



Per cent of total population 30.6 

Increased in population. 



Per cent of total population 69.4 

Decreased in population. 



43 Cities, 2,500 to 5,000. Population 153,454 



Albia 4,969 

Algona 2,908 

Ames . 4,223 

Anamosa 2,983 

Atlantic 4,560 

Belle Plaine 3,121 

Carroll 3,546 

Chariton 3,794 

Cherokee 4,884 

Clarinda 3,832 

Colfax 2,524 

Cresco 2,658 

Decorah 3,592 

Denison 3,133 

Eaglegrove 3,387 

Estherville 3,404 

Fairfield 4,970 

Glenwood 4,052 

Hampton 2,617 

Harlan 2,570 

Independence 3,517 

Indianola 3,283 



Iowa Falls 2,797 

Knoxville 3,190 

Le Mars 4,157 

Manchester 2,758 

Maquoketa 3,570 

Marion .....;.... 4,400 

Missouri Valley 3^187 

Mount Pleasant 3,874 

Mystic 2,663 

Newton 4,616 

Pella 3,021 

Perry 4,630 

Red Oak 4,830 

Sheldon 2,941 

Shenandoah 4,976 

Spencer 3,005 

Valley Junction 2,573 

Vinton 3,336 

Washington 4,380 

Waverly 3,205 

Winterset 2,818 



9 Cities, 5,000 to 10,000. Population 59,402 

Cedar Falls 5,012 

Centerville 6,936 

Charles City 5,892 

Creston 6,924 

Fort Madison 8,900 



Grinnell : 5,036 

Oelwein 6,028 

Oskaloosa 9,466 

Webster City (Hamilton 

County) 5,208 



40 POPULATION AND ITS DISTRIBUTION 



IOWA— Continued 



5 Cities, 10,000 to 15,000. Population 59,050 

Boone 10,347 Marshalltown 13,374 

Iowa City 10,091 Mason City 11,230 

Keokuk 14,008 



4 Cities, 15,000 to 25,000. Population 78,057 

Burlington 24,324 Muscatine 16,178 

Fort Dodge 15,543 Ottumwa 22,012 



7 Cities, 25,000 to 50,000. Population 243,723 

Cedar Rapids 32,811 Dubuque 38,494 

Clinton 25,577 Sioux City 47,828 

Council Bluffs 22,292 Waterloo 26,693 

Davenport 43,028 

1 City, 50,000 to 100,000. Populationi86,368 

Des Moines 86,368 



J. WALTER THOMPSON CO. 41 

KANSAS 

Total Population, 1,690,949. 



53 Urban Towns. Pop., 493,790 418 Rural Towns. Pop., 1,197,159 

Per cent of total population 29.2 Per cent of total population 70.8 

Increased in population. Decreased in population. 



28 Cities, 2,500 to 5,000. Population 92,767 

Abilene 4,118 Great Bend 4,622 

Anthony 2,669 Herington 3,273 

Beloit 3,082 Hiawatha 2,974 

Caney 3,597 Hoiton 2,842 

Cherryvale 4,304 Horton 3,600 

Clay Center 3,438 Humboldt 2,548 

Columbus 3,064 Kingman 2,570 

Concordia 4,415 Larned 2,911 

Council Grove 2,545 McPherson 3,546 

Dodge 3,214 Neodesha 2,872 

Eldorado 3,129 Olathe 3,272 

Fredonia 3,040 Osawatomie 4,046 

Frontenac 3,396 Paola 3,207 

Garden 3,171 Pratt 3,302 

13 Cities, 5,000 to 10,000. Population 97,180 

Arkansas 7,508 Newton 7,862 

Chanute 9,272 Ottawa 7,650 

Emporia 9,058 Rosedale 5,960 

Galena 6,096 Salina 9,688 

lola 9,032 Wellington 7,034 

Junction 5,598 Winfield 6,700 

Manhattan 5,722 

6 Cities, 10,000 to 15,000. Population 73,222 

Coffeyville 12,687 Lawrence 12,374 

Fort Scott 10,463 Parsons 12,468 

Independence 10,480 Pittsburg 14,753 

3 Cities, 15,000 to 25,000. Population 52,156 

Atchison 16,429 Leavenworth 19,363 

Hutchinson 16,364 

2 Cities, 25,000 to 50,000. Population 96,134 
Topeka 43,684 Wichita 52,450 

1 City, 50,000 to 100,000. Population 82,331 
Kansas City 82,331 



42 POPULATION AND ITS DISTRIBUTION 

KENTUCKY 

Total Population, 2,289,905 Negro, 261,656 



40 Urban Towns. Pop. 555,442 355 Rural Towns, Pop. 1,734,463 

Percent of total population 24.3 Per cent of total population 75.7 

Increased in population. Decreased in population. 



20 Cities, 2,500 to 5,000. Population 68,069 

Catlettsburg 3,520 Lebanon 3,077 

Central City 2,545 Ludlow 4,163 

Corbin 2,589 Madisonville 4,966 

Cynthiana 3,603 Morganfield 2,725 

Earlington 3,931 Mount Sterling 3,932 

Franklin 3,063 Nicholasville 2,935 

Fulton 2,575 Princeton 3,015 

Georgetown 4,533 Russellville 3,111 

Harrodsburg 3,147 Shelbyville 3,412 

Hickman 2,736 Somerset 4,491 

12 Cities, 5,000 to 10,000. Population 84,079 

Ashland 8,688 Mayfield 5,916 

Bellevue 6,683 Maysville 6,141 

Bowling Green 9,173 Middlesboro 7,305 

Danville 5,420 Paris 5,859 

Dayton 6,979 Richmond 5,340 

Hopkinsville 9,419 Winchester 7,156 

2 Cities, 10,000 to 15,000. Population 21,917 
Frankfort 10,465 Henderson 11,452 

2 Cities, 15,000 to 25,000. Population 38,771 

Owensboro 16,011 Paducah 22,760 

2 Cities, 25,000 to 50,000. Population 65,408 
Lexington 35,099 Newport 30,309 

1 City, 50,000 to 100,000. Population 53,270 
Covington : 53,270 

1 City, 200,000 and over. Population 223,928 
Louisville 223,928 



J. WALTER THOMPSON CO. 43 



LOUISIANA 

Total Population, 1,656,388 Negro, 713,874 



26 Urban Towns. Pop. 496,516 145 Rural Towns. Pop. 1,159,872 

Per cent of total population 30.0 Per cent of total population 70.0 

Increased in population. Decreased in population. 



15 Cities, 2,500 to 5,000. Popu ation 52,167 

Abbeville 2,907 Natchitoches 2 532 

Covington 2,601 Opelousas 4,'623 

Donaldsonville 4,090 Patterson 2'99.S 

Franklin 3,857 Plaquemine 4955 

Hammond 2,942 Ruston 3377 

Jennings 3,925 Thibodaux 3*824 

Kentwood 3,609 Winfield 2 925 

Minden 3,002 

5 Cities, 5,000 to 10,000. Population 29,491 

Crowley 5,099 Morgan City 5,477 

Houma 5,024 New Iberia 7499 

Lafayette 6,392 

4 Cities, 10,000 to 15,000. Population 47,768 

Alexandria 11,213 Lake Charles 11 449 

Baton Rouge 14,897 Monroe 10,209 

1 City, 25,000 to 50,000. Population 28,015 

Shreveport 28,015 

1 City, 200,000 and over. Population 339,075 
New Orleans 339,075 



44 



POPULATION AND ITS DISTRIBUTION 



MAINE 
Total Population, 742,371. 



55 Urban Towns. Pop., 381,443 

Per cent of total population 51.4 

Increased in population. 



852 Rural Towns. Pop., 360,928 

Per cent of total population 48.6 

Decreased in population. 



32 Cities, 2,500 to 5,000. Population 107,505 



Belfast 4,618 

Eastport 4,961 

Ellsworth 3,549 

Hallowell 2,864 

Bridgton 2,660 

Camden 3,015 

Chelsea 3,216 

Dexter .' 3,530 

East Livermore 2,641 

Eden 4,441 

Fairfield 4,435 

Farmington 3,210 

Fort Fairfield 4,381 

Fort Kent 3,710 

Gorham 2,822 



Kennebunk 3,099 

Kittery 3,533 

Lisbon 4,116 

Lubec 3,363 

Madison 3,379 

Millinocket 3,368 

Milo 2,556 

Norway 3,002 

Orono *. 3,555 

Paris 3,436 

Pittsfield 2,891 

South Berwick 2,935 

Van Buren 3,065 

Waldoboro 2,656 

Winslow 2,709 

York 2,802 



Jay 2,987 

16 Cities, 5,000 to 10,000. Population 107,505. 



Bath 9,396 

Brewer 5,667 

Calais 6,116 

Gardiner 5,311 

Old Town 6,317 

Rockland 8,174 

Saco 6,583 

South Portland 7,471 



Westbrook 8,281 

Brunswick 6,621 

Caribou 5,377 

Houlton 5,845 

Presque Isle 5,179 

Rumford 6,777 

Sanford 9,049 

Sko\vhegan 5,341 



2 Cities, 10,000 to 15,000. Population 24,669 
Augusta 13,211 Waterville 11,458 

3 Cities, 15,000 to 25,000. Population 56,946 

Auburn 15,064 Biddeford 17,079 

Bangor 24,803 

1 City, 25,000 to 50,000. Population 26,247 
Lewiston 26,247 

1 City, 50,000 to 100,000. Population 58,571 
Portland 58,571 



J. WALTER THOMPSON CO. 45 



MARYLAND 

Total Population, 1,295,346. Negro, 232,249. 



15 Urban Towns. Pop., 658,192 100 Rural Towns. Pop., 637,154 

Per cent of total population 50.8 Per cent of total population. 49.2 

Increased in population. Decreased in population. 



7 Cities, 2,500 to 5,000. Population 23,216 

Brunswick 3,721 Havre de Grace 4,212 

Chestertown 2,735 Westernport 2,702 

Crisfield 3,468 Westminster 3,295 

Easton 3,083 



4 Cities, 5,000 to 10,000. Population 27,734 

Annapolis 8,609 Frostburg 6,028 

Cambridge 6,407 Salisbury 6,690 



1 City, 10,000 to 15,000. Population 10,411 
Frederick 10,411 

2 Cities, 15,000 to 25,000. Population 38,346 
Cumberland 21,839 Hagerstown 16.507 

1 City, 200,000 and over. Population 558,485 
Baltimore 558,485 



46 



POPULATION AND ITS DISTRIBUTION 



MASSACHUSETTS 

Total Population, 3,366,416. 



152 Urban Towns, Pop. 3,125,367 202 Rural Towns, Pop. 241,049 



Per cent of total population 92.8 

Increased in population. 



Percent of total population 7.2 

Decreased in population. 



48 Cities, 2,500 to 5,000. Population 176,156 



Agavvam 3,501 

Ayer 2,797 

Barnstable 4,676 

Barre 2,957 

Billerica 2,789 

Canton 4,797 

Cohasset 2,585 

Dalton 3,568 

Dartmouth 4,378 

Dracut 3,461 

Dudley 4,267 

East Bridgewater 3,363 

Falmouth 3,144 

Foxborough 3,863 

Hardwick 3,524 

Hingham 4,965 

Holbrook 2,816 

Holliston 2,711 

Lee . 4,106 

Leicester 3,237 

Lenox 3,060 

Lexington 4,918 

Ludlow 4,948 

Manchester 2,673 



Medtield 3,466 

Medway 2,696 

Milbury : . . 4,740 

Monson 4,758 

Nantucket 2,962 

North Brookfield 3,075 

Norton 2,544 

Oxford 3,361 

Pepperell 2,953 

Provincetown 4,369 

Randolph 4,301 

Rockport 4,211 

Somerset .' 2,798 

South Hadley 4,894 

Sutton 3,078 

Templeton 3,756 

Tewksbury 3,750 

Uxbridge 4,671 

Walpole 4,892 

Wareham 4,102 

Warren 4,188 

Westford : . . 2,851 

Westport 2,928 

Williamstown 3,708 



49 Cities, 5,000 to 10,000. Population 342,831 



Abington 5,455 

Amesbury 9,894 

Amherst 5,112 

Andover 7,301 



Athol 8,536 

Belmont 5,542 

Blackstone 5,648 

Braintree 8,066 



J. WALTER THOMPSON CO. 



47 



MASSACHUSETTS— Continued 



Bridgewater 7,688 

Chelmsford 5,010 

Concord 6,421 

Danvers 9,407 

Dedham 9,284 

Easthampton 8,524 

Easton 5,139 

Fairhaven 5,122 

Franklin 5,641 

Grafton 5 J05 

Great Barrington 5,926 

Hudson 6,743 

Ipswich 5,777 

Mansfield 5.183 

Marblehead 7,338 

Maynard 6,390 

Middleborough 8,214 

Milton 7.924 

Montague 6.866 

Natick 9.866 

Needham 5.026 



North Andover 5,529 

North Attleborough .... 9,562 

Northbridge 8,807 

Norwood 8,014 

Orange 5.282 

Palmer 8,610 

Reading 5,818 

Rockland 6.928 

Saugus 8,047 

Spencer 6,740 

Stoneham 7,090 

Stoughton 6,316 

Swampscott 6.204 

Ware 8,774 

Wellesley 5,413 

West Springfield 9.224 

Westborough 5,446 

Whitman 7,292 

Winchendon 5,678 

Winchester 9,309 



17 Cities, 10,000 to 15,000. Population 212,941 



Adams 13,026 

Arlington 11,187 

Clinton 13,075 

Framingham 12,948 

Gardner 14,699 

Greenfield 10,427 

Marlborough 14,579 

Methuen 11.448 

Milford 13,055 



Newburvport 14,949 

Plymouth 12,141 

Southbridge 12,592 

Wakefield 11,404 

Watertown 12,875 

Webster 11,509 

A\'evmouth 12,895 

Winthrop 10,132 



13 Cities, 15,000 to 25,000. Population 237,957 



Attleborough 16,215 

Beverly 18,650 

GlouceWr 24,398 

Hyde Park 15,507 

Leominster 17,580 

Medford 23.150 

Melrose 15,715 



North Adams 22,019 

Northampton 19,431 

Peabodv 15.721 

Revere' -. 18.219 

Westfield 16,041 

Woburn 15,308 



48 POPULATION AND ITS DISTRIBUTION 



MASSACHUSETTS— Continued 



13 Cities, 25,000 to 50,000. Population 455,833 

Brookline 27,792 Newton 39,806 

Chelsea 32,452 Pittsfidd 32,121 

Chicopee 25,401 Quincy 32,642 

Everett 33,484 Salem 43,697 

Fitchburg 37,826 Taunton 34,259 

Haverhill 44,115 Waltham 27,834 

Maiden 44,404 

7 Cities, 50,000 to 100,000. Population 552,650 

Brockton 56,878 New Bedford 96,652 

Holyoke 57,730 Somerville 77,236 

Lawrence 85,892 Springfield 88,926 

Lynn 89,336 

4 Cities, 100,000 to 200,000. Population 476,414 

Cambridge 104,839 Lowell 106,294 

Fall River 119,295 Worcester 145,986 

1 City, 200,000 and over. Population 670,585 
Boston 670,585 



J. W^ALTER THOMPSON CO. 



49 



MICHIGAN 

Total Population, 2,810,173. 



79 Urban Towns, Pop. 1,327,044 357 Rural Towns, Pop. 1,483,129 



Per cent of total population 47.2 

Increased in population. 



Per cent of total population 52.8 

Decreased in population. 



31 Cities, 2,500 to 5,000. Population 116,649 



Allegan 3,419 

Alma 2,757 

Belding 4,119 

Bessemer 4,583 

Big Rapids 4,519 

Charlotte 4,886 

Crystal Falls 3,775 

East Jordan 2,516 

Gladstone 4,211 

Grand Ledge 2,893 

Greenville 4,045 

Hamtramck 3,559 

Hastings 4,383 

Highland Park 4,120 

Lapeer 3,946 

Manistique 4,722 



Marine 3,770 

Marshall 4,236 

Midland 2,527 

Mount Pleasant 3,972 

Munsing 2,952 

Norway 4,974 

Onaway 2,702 

Otsego 2,812 

Petoskey 4,778 

Red Jacket 4,211 

River Rouge 4,163 

St. Clair 2,633 

St. Johns 3,154 

South Haven 3,577 

Sturgis 3,635 



24 Cities, 5,000 to 10,000. Population 166,749 



Albion 5,833 

Benton Harbor 9,185 

Boyne 5,218 

Cadillac 8,375 

Cheboygan 6,859 

Coldwater 5,945 

Dowagiac 5,088 

Grand Haven 5,856 

Hancock 8,981 

Hillsdale 5,001 

Houghton 5,113 

Ionia 5,030 



Iron Mountain 9,216 

Laurium 8,537 

Ludington 9,132 

Monroe 6,893 

Mount Clemens 7,707 

Negaunee 8,460 

Niles 5,156 

Owosso 9,639 

St. Joseph 5,936 

Three Rivers 5,072 

Wyandotte 8,287 

Ypsilanti 6,230 



50 POPULATION AND ITS DISTRIBUTION 



MICHIGAN— Continued 



13 Cities, 10,000 to 15,000. Population 160,892 

Adrian 10,763 Manistee 12,381 

Alpena 12,706 Marquette 11,503 

Ann Arbor 14,817 Menominee 10,507 

Escanaba 13,194 Pontiac 14,532 

Holland 10,490 Sault Ste Marie 12,615 

Ironwood 12,821 Traverse City 12,115 

Ishpeming 12,448 

2 Cities, 15,000 to 25,000. Population 42,925 
Muskegon 24,062 Port Huron 18,863 

6 Cities, 25,000 to 50,000. Population 211,082 

Battle Creek 25,267 Jackson 31,433 

Bay City 45,166 Kalamazoo 39,437 

Flint 38,550 Lansing 31,229 

1 City, 50,000 to 100,000. Population 50,510 
Saginaw 50,510 

1 City, 100,000 to 200,000. Population 112,571 
Grand Rapids 112,571 

1 City, 200,000 and over. Population 465,766 
Detroit 465.766 



J. VS^ALTER THOMPSON CO. 51 

MINNESOTA 

Total Population, 2,075,708. 
48 Urban Towns. Pop., 850,294 596 Rural Towns. Pop., 1,225,414 

Percent of total population 41.0 Per cent of total population 59.0 

Increased in population. Decreased in population. 

24 Cities, 2,500 to 5,000. Population 80,374 

Alexandria 3,001 Northfield 3,265 

Anoka 3,972 Richfield 2,673 

Detroit 2,807 St. Peter 4,176 

East Grand Forks 2,533 South St. Paul 4,510 

Ely 3,572 Staples 2,558 

Fairmont 2,958 Thief River Falls 3,714 

Hastings 3,983 Two Harbors 4,990 

Lake City 3,142 Wabasha 2,622 

Luverne 2,540 Waseca 3,054 

Melrose 2,591 West Minneapolis ....'.. 3,022 

Montevideo 3,056 West St. Paul 2,660 

Moorhead 4,840 Willmar 4,135 

16 Cities, 5,000 to 10,000. Population 115,086 

Albert Lea 6,192 Fairbault 9,001 

Austin 6,960 Fergus Falls 6,887 

Bemidji 5,099 Hibbing 8,832 

Brainerd 8,526 Little Falls 6,078 

Chisholm 7,684 New Ulm 5,648 

Cloquet 7,031 Owatonna 5,658 

Crookston 7,559 Red Wing 9,048 

Eveleth 7,036 Rochester 7,844 

4 Cities, 10,000 to 15,000. Population 41,636 

Mankato 10,365 Stillwater 10,198 

St. Cloud 10,600 Virginia 10,473 

1 City, 15,000 to 25,000. Population 18,583 
Winona 18,583 

1 City, 50,000 to 100,000. Population 78,466 
Duluth 78,466 

2 Cities, 200,000 and over. Population 516,152 
Minneapolis 301,408 St. Paul 214,744 



52 POPULATION AND ITS DISTRIBUTION 



MISSISSIPPI 

Total Population, 1,797,114. Negro, 1,009,487. 



29 Urban Towns. Pop., 207,311 310 Rural Towns. Pop., 1,589,803 

Per cent of total population 11.5 Per cent of total population. 88.5 

Increased in population. Decreased in population. 



14 Cities, 2,500 to 5,000. Population 47,746 

Aberdeen 3,708 Okalona 2,584 

Bay St. Louis 3,388 Pascagoula 3,379 

Canton 3,929 Starkville 2,698 

Clarksdale 4,079 Tupelo 3,881 

Collins- 2,581 Water Valley 4,275 

Grenada 2,814 West Point 4,864 

Moss Point 3,054 Winona 2,512 

10 Cities, 5,000 to 10,000. Population 70,680 

Biloxi 8,049 Greenwood 5,836 

Brookhaven 5,293 Gulfport 6,386 

Columbus 8,988 Laurel 8,46o 

Corinth 5,020 McComb 6,237 

Greenville 9,610 Yazoo 6,796 

2 Cities, 10,000 to 15,000. Population 23,524 
Hattiesburg 11,733 Natchez 11,791 

3 Cities, 15,000 to 25,000. Population 65,361 

Jackson 21,262 Vicksburg 20,814 

Meridian 23,285 



J. W^ALTER THOMPSON CO. 



53 



MISSOURI 

Total Population, 3,293,335. 



62 Urban Towns. Pop., 1,398,817 603 Rural Towns. Pop., 1,894,518 



Per cent of total population 42.5 

Increased in population. 



Per cent of total population 57.5 

Decreased in population. 



35 Cities, 2,500 to 5,000. Population 127,039 



Aurora 4,148 

Boonville 4,252 

Butler 2,894 

Cameron 2,980 

Carrollton 3,452 

Carterville 4,539 

Caruthersville 3,655 

Charleston 3,144 

Clinton 4,992 

De Soto 4,721 

Eldorado Springs 2,503 

Excelsior Springs 3,900 

Farmington 2,613 

Fayette 2,586 

Festus 2,556 

Fredericktown 2,632 

Higginsville 2,628 

Kennett 3,033 



Kirkwood 4,171 

Liberty 2,980 

Louisiana 4,454 

Macon 3,584 

Maplewood 4,976 

Marceline 3,920 

Marshall 4,869 

Maryville 4,762 

Monette 4,177 

Neosho 3,661 

Rich Hill 2,755 

Richmond 3,664 

Sikeston 3,327 

Slater 3,238 

Warrensburg 4,689 

Washington 3,670 

West Plains 2,914 



17 Cities, 5,000 

Brookfield 

Cape Girardeau 

Carthage 

Chillicothe 

Columbia 

Flat River 

Fulton 

Independence 

Kirksville 



to 10,000. Population 120,938 

5,749 Lexington 5,242 

8,475 Mexico 5,939 

9,483 Nevada 7,176 

6,265 Poplar Bluff 6,916 

9,662 St. Charles 9,437 

5,112 Trenton 5,656 

5,228 Webster Groves 7,080 

9,859 Wellston 7,312 

6,347 



54 POPULATION AND ITS DISTRIBUTION 



MISSOURI— Continued 



3 Cities, 10,000 to 15,000. Population 34,590 

Jefferson City 11,850 Webb City 11,817 

Moberly 10,923 

2 Cities, 15,000 to 25,000. Population 36,163 
Hannibal 18,341 Sedalia 17,822 

2 Cities, 25,000 to 50,000. Population 67,274 
Joplin 32,073 Springfield 35,201 

1 City, 50,000 to 100,000. Population 77,403 
St. Joseph 77,403 

2 Cities, 200,000 and over. Population 935,410 
Kansas City 248,381 St. Louis 687,029 



J. WALTER THOMPSON CO. 55 

MONTANA 

Total Population, 376,053. 



14 Urban Towns. Pop., 133,420 43 Rural Towns. Pop., 242,633 

Per cent of total population 35.5 Per cent of total population 64.5 

Increased in population. Decreased in population. 



5 Cities, 2,500 to 5,000. Population 18,743 

Deer Lodge 2,570 Miles City 4,697 

Havre 3,624 Red Lodge 4,860 

Lewistown 2,992 

3 Cities, 5,000 to 10,000. Population 16,015 

Bozeman 5,107 Livingston 5,359 

Kalispell 5,549 

5 Cities, 10,000 to 15,000. Population 59,497 

Anaconda 10,134 Helena 12,515 

Billings 10,031 Missoula 12,869 

Great Falls 13,948 

1 City, 25,000 to 50,000. Population 39,165 
Butte City 39,165 



56 POPULATION AND ITS DISTRIBUTION 



NEBRASKA 

Total Population, 1,192,214. 



27 Urban Towns. Pop., 310,852 427 Rural Towns. Pop., 881,362 

Per cent of total population 26.1 Per cent of total population 73.9 

Increased in population. Decreased in population. 



14 Cities, 2,500 to 5,000. Population 44,528 

Alliance 3,105 Havelock 2,680 

Auburn 2,729 Holdrege 3,030 

Aurora 2,630 McCook 3,765 

Benson 3,170 North Platte 4,793 

Blair 2,584 Plattsmouth 4,287 

Chadron 2,687 University Place 3,200 

Falls City 3,255 Wymore 2,613 

9 Cities, 5,000 to 10,000. Population 61,670 

Beatrice 9,356 Kearney 6,202 

Columbus 5,014 Nebraska City 5,488 

Fairbury 5,294 Norfolk 6,025 

Fremont 8,718 York 6,235 

Hastings 9,338 

1 City, 10,000 to 15,000. Population 10,326 
Grand Island 10,326 

2 Cities, 25,000 to 50,000. Population 70,232 
Lincoln 43,973 South Omaha 26,259 

1 City, 100,000 to 200,000. Population 124,096 
Omaha 124,096 



J. WALTER THOMPSON CO. 57 



NEVADA 

Total Population, 81,875. 



2 Urban Towns, Pop. 13,367. Rural Towns. Pop., 68,508 

Per cent of total population 16.3 Per cent of total population 83.7 

Decreased in population. Increased in population. 



1 City, 2,500 to 5,000. Population 2,500 
Sparks 2,500 

1 City, 10,000 to 15,000. Population 10,867 
Reno 10,867 



58 POPULATION AND ITS DISTRIBUTION 



NEW HAMPSHIRE 

Total Population, 430,572. 



26 Urban Towns. Pop., 255,099 232 Rural Towns. Pop., 175,473 

Per cent of total population 59.2 Per cent of total population 40.8 

Increased in population. Decreased in population. 



12 Cities, 2,500 to 5,000. Population 40,913 

Conway 3,413 Littleton 4,069 

Exeter 4,897 Milford 3,939 

Farmington 2,621 Newmarket 3,348 

Goffstown 2,579 Newport 3,765 

Haverhill 3,498 Pembroke 3,062 

Lancaster 3,054 Walpole 2,668 

6 Cities, 6,000 to 10,000. Population 40,074 

Claremont 7,529 Lebanon 5,718 

Derry 5,123 Rochester 8,863 

Franklin 6,132 Somersworth 6,704 

5 Cities, 10,000 to 15,000. Population 56,547 

Berlin 11,780 Laconia 10,183 

Dover 13,247 Portsmouth 11,269 

Keene 10,068 

1 City, 15,000 to 25,000. Population 21,497 
Concord .21,497( 

1 City, 25,000 to 50,000. Population 26,005 
Nashua 26,005 

1 City, 50,000 to 100,000. Population 70,063 
Manchester 70,063 



J. WALTER THOMPSON CO. 



59 



NEW JERSEY 

Total Population, 2,537,167. 



88 Urban Towns. Pop.,1,907,210 154 Rural Towns. Pop., 629,957 



Per cent of total population 75.2 

Increased in population. 



Percent of total population 24.8 

Decreased in population. 



35 Cities, 2,500 to 5,000. Population 129,281 



Boonton 4,930 

Bordentown 4,250 

Boundbrook 3,970 

Carlstadt 3,807 

Cliffside Park 3,394 

Collingswood 4,795 

East Newark 3,163 

East Rutherford 4,275 

Edgewater 2,655 

Flemingdale 2,693 

Fort Lee 4,472 

Freehold 3,233 

Glen Ridge 3,260 

Hackettstown 2,715 

Haddonfield 4,142 

Haledon 2,560 

Hawthorne 3,400 

Keyport 3,554 



Lambertville 4,657 

Little Ferry 2,541 

Lodi 4,138 

Madison 4,658 

Newton 4,467 

Pleasantville 4,390 

Prospect Park 2,719 

Raritan 3,672 

Roselle 2,725 

Roselle Park 3,138 

Secaucus 4,740 

South River 4,772 

Tenafly 2,756 

Wallington 3.448 

Washington 3,567 

Wharton 2,983 

Woodbury 4,642 



21 Cities, 5,000 to 10,000. Population 142,066 



Burlington 8,336 

Dover 7,468 

Englewood 9,924 

Gloucester 9,462 

Guttenberg 5,647 

Hammonton 5,088 

North Plainfield 6,117 

Nutley 6,009 

Princeton 5,136 

Rahway 9,337 

Red Bank 7,398 



Ridgewood 5,416 

Roosevelt 5,786 

Rutherford 7,045 

Salem 6,614 

Somerville 5,060 

South Amboy 7,007 

South Orange 6,014 

Summit 7,500 

Vineland 5,282 

Westfield 6,420 



60 POPULATION AND ITS DISTRIBUTION 



NEW JERSEY— Continued 



12 Cities, 10,000 to 15,000. Population 151,696 

Asbury Park 10,150 Long Branch 13,298 

Bridgeton 14,209 Millville 12,451 

Garfield 10,213 Morristown 12,507 

Hackensack 14,050 Phillipsburg 13,903 

Harrison 14,498 West New York 13,560 

Irvington 11,877 West Orange 10,980 

6 Cities, 15,000 to 25,000. Population 120,240 

Bloomfield 15,070 New Brunswick 23,388 

Kearny 18,659 Plainfield 20,550 

Montclair 21,550 Union 21,023 

5 Cities, 25,000 to 50,000. Population 177,675 

Atlantic 46,150 Perth Amboy 32,121 

East Orange 34,371 West Hoboken 35,403 

Orange 29,630 

6 Cities, 50,000 to 100,000. Population 445,404 

Bayonne 55,545 Hoboken 70,324 

Camden 94,538 Passaic 54,773 

Elizabeth 73,409 Trenton 96,815 

1 City, 100,000 to 200,000. Population 125,600 
Paterson 125,600 

2 Cities, 200,000 and over. Population 615,248 
Jersey City 267,779 Newark 347,469 



J. WALTER THOMPSON CO. 61 

NEW MEXICO 

Total Population, 327,301. 



10 Urban Towns. Pop., 46,571 20 Rural Towns. Pop., 280,730 

Per cent of total population 14.2 Per cent of total population 85.8 

Increased in population. Decreased in population. 



7 Cities, 2,500 to 5,000. Population 24,307 

Qovis 3,255 Raton 4,539 

Las Cruces 3,836 Silver City 3,217 

Las Vegas (city) 3,755 Tucumcari 2,526 

Las Vegas (town) 3,179 

2 Cities, 5,000 to 10,000. Population 11,244 
Roswell 6,172 Santa Fe 5,071 

1 City, 10,000 to 15,000. Population 11,020 
Albuquerque 11,020 



62 



POPULATION AND ITS DISTRIBUTION 



NEW^ YORK 

Total Population, 9,113,614 



148 Urban Towns. Pop., 7,185,494 351 Rural Towns. Pop., 1,928,120 

Per cent of total population 78.8 Per cent of total population 21.2 

Increased in population. Decreased in population. 



72 Cities, 2,500 to 5,000. 

Amityville 2,517 

Babylon 2,600 

Baldwinsville 3,099 

Ballston Spa 4,138 

Bath 3,884 

Brockport 3,579 

Canastota 3,247 

Canton . 2,701 

Carthage 3,563 

Clyde 2,695 

Cold Springs 2,549 

Cornwall 2,658 

Dansville 3,938 

Depew 3,921 

Dobbs Ferry 3,455 

Dolgeville 2,685 

East Aurora 2,781 

East Syracuse 3,274 

Ellenville 3,114 

Elmira Heights 2,732 

Fairport 3,112 

Fishkill Landing 3,902 

Fort Edward 3,762 

Fort Plain 2,762 

Frankfort 3,303 

Freeport 4,836 

Goshen 3,081 

Gouverneur 4,128 

Granville 3,920 

Green Island 4,737 

Greenport 3,089 

Hastings Upon Hudson . . 4,552 

Hempstead 4,964 

Homer 2,695 

Lancaster 4,364 

Leroy 3,771 



. Population 251,979 

Lestershire 3,775 

Lowville 2,940 

Lyons 4,460 

Massena 2,951 

Mount Kisco 2,802 

Mount Morris 2,782 

Nyack 4,619 

Owego 4,633 

Patchogue 3,824 

Penn Yan 4,597 

Perry 4,388 

Pottsdam 4,036 

Rockville Center 3,667 

Rye 3,964 

Sag Harbor 3,408 

St. Johnsville 2,536 

Saranac Lake 4,983 

Saugerties 3,929 

Scotia 2,957 

Sidney 2,507 

Silver Creek 2,512 

Southampton 2,509 

Suffern 2,663 

Tuckahoe 2,722 

Tupper Lake 3,067 

Walden 4,004 

Walton 3,103 

Wappingers Falls 3,195 

Warsaw 3,206 

Waterford 3,245 

Waterloo 3,931 

Watkins 2,817 

Waverly 4,855 

Wellsville 4,382 

Westfield 2,985 

Whitehall 4,917 



J. WALTER THOMPSON CO. 



63 



NEW YORK— Continued 



25 Cities, 5,000 to 10,000. Population 162,373 



Albion 5,016 

Canandaigua 7,217 

Catskill 5,296 

Fredonia 5,285 

Haverstraw 5,669 

Herkimer 7,520 

Hoosick Falls 5,532 

Hudson Falls 5,189 

Ilion 6,588 

Malone 6,467 

Mamaroneck 5,699 

Matteawan 6,727 

Mechanicsville 6,634 



Medina 5,683 

Newark 6,227 

North Tarrytown 5,421 

Norwich 7,422 

Oneida 8,317 

Oneonta 9,491 

Port Jervis 9,564 

Salamanca 5,792 

Seneca Falls 6,588 

Solway 5,139 

Tarrytown 5,600 

Tonawanda 8,290 



18 Cities, 10,000 to 15,000. Population 222,407 



Batavia 11,613 

Corning 13,730 

Cortland 11,504 

Fulton 10,480 

Geneva 12,446 

Hornell 13,617 

Hudson 11,417 

Ithaca 14,802 

Johnstown 10,447 



Lackawanna 14,549 

Little Falls 12,273 

North Tonawanda 11,955 

Olean 14,743 

Ossining 11,480 

Plattsburg 11,138 

Port Chester 12,809 

Rensselaer 10,711 

Saratoga Springs 12.693 



12 Cities, 15,000 to 25,000. Population 217,164 



Cohoes 24,709 

Dunkirk 17,221 

Glens Falls 15,243 

Gloversville 20,642 

Lockport .17,970 

Middletown 15,313 



Ogdensburg 15,933 

Oswego 23,368 

Peekskill 15,245 

Rome 20,497 

Watervliet 15,074 

White Plains 15,949 



64 



POPULATION AND ITS DISTRIBUTION 



NEW YORK— Continued 



12 Cities, 25,000 to 50,000. Population 381,461 



Amsterdam 31,267 

Auburn 34,668 

Binghamton 48,443 

Elmira 37,176 

Jamestown 31,297 

Kingston 25,908 

4 Cities, 50,000 to 100,i 

Schenectady 72,826 

Troy 76,813 

3 Cities, 100,000 to 200, 

Albany 100,253 

Rochester 218,149 



Mount Vernon 30,919 

New Rochelle 28,867 

Newburgh 27,805 

Niagara Falls 30,445 

Poughkeepsie 27,936 

Watertown 26,730 

Population 303,861 

Utica 74,419 

Yonkers 79,803 

Population 455,651 
Syracuse 137,249 



2 Cities, 200,000 and over. Population 5,190,598 
Buffalo 423,715 New York 4,766,883 



If You Are Not Advertising 

TBP 

No matter what you are selling or how your business is car- 
ried on, or what conditions surround it, the right kind of adver- 
tising would be profitable to you. It may be difficult to discover 
just what kind of advertising you ought to do, and how much of it 
to do— but the difficulty of doing a thing right doesn't prove that 
the thing ought not to be done. 

In answer to this you may say: "My business has been estab- 
lished for twenty years. I have always sold my goods without ad- 
vertising and have made money, and I am selling them now and 
making money. Why should I advertise? " 

If that is your point of view, stop and think of this: 

In the last ten years the population of the 
United States has increased by fifteen mil- 
lion people. 

Has the number of your customers grown 
proportionately ? 

In the last tenj^ears the total wealth of the 
United States increased $18,586,905,142. 
Has the value of your business increased 
in the same proportion ? 

You have competitors who advertise- ver^ 
likely. Their business is younger than 
yours, and is growing. Where does their 
trade come from, and why didn't it come 
to you ? 

These remarks apply with as much force to a man who does 
a local business. Study the population and the growth of your 
locality, see what your competitors are doing and then look your- 
self straight in the face and answer this question: "Am I keeping 
up with the procession or not ? " 

Advertising not only creates business, but hold» it. 



If the world was at a standstill, there would be no need of ad- 
vertising, or much effort of any kind. But the swift current of 
life keeps moving, and you must move with it all the time, or be 
left far behind. 

Why Manufacturers Stamp Their Product 
With Their Trade-Mark or Name 

In the days before there was any systematic manufacturing, 
when the cobbler made shoes instead of merely repairing them and 
the weaver wove on a hand loom the cloth he sold, each of these 
hand-manufacturers had his own little circle of personal friends. 

The cobbler's shoes, the weaver's cloth were bartered for and 
bought direct from the makers. 

If the shoes and cloth were good the makers waxed fat and 
prospered. If poor, they eked out a miserable existence until they 
disappeared. Everybody knew just where the shoes and cloth 
came from and could trace to its source either satisfaction or dis- 
satisfaction with the goods. 

In the early days of manufacturing, the circle of the market 
widened but still the personal identity of the maker followed his 
product wherever it went. 

The reputation of a man who was successful in making a good 
product was carried by the product that bore his name or mark 
(the beginning from which the modern trade-mark has sprung) as 
far as the limited transportation facilities could take them profitably 
at that time. 

Then, when steam railroads took the place of river barges, fast 
mail, telegraph and telephone supplanted the old stage-coach mail, 
a great economic change took place. 

The maker of shoes in Massachusetts soon found that he had 
a market for his product all over the United States. The maker oif 
soap in Ohio could dispose of his product as readily in Maine and 
California as in the central states. 

Where the maker attached his name or mark to his product, 
and kept its merits constantly before consumers, it became known 
throughout the length and breadth of all the land. 



Those manufacturers who did not put their name on their pro- 
duct soon found that their business practically belonged to the 
dealer instead of to themselves. The consumers were the dealers* 
customers; the manufacturer did not know them, nor did they know 
who made the goods. And it was only good business for the dealer 
to buy as cheaply as possible. 

Under such circumstances price inducements of competitive 
makers naturally had a strong appeal; in many cases even at the 
expense of quality. 

Gradually too, huge selling organizations, powerful jobbers ri- 
valing the manufacturer in size and strength bought goods, placed 
on them their own imprint and took to themselves the credit of the 
growing reputation of the articles they sold. 

Are you to ovtm your own business ? 

Or is the dealer or jobber who sells your product for you to 
own it — and you ? These are questions that every manufacturer 
has to face today. 

It is a choice of having your output taken either by dealers 
who can buy elsewhere at a moment's notice and so are in a posi- 
tion to dictate terms to you, or of your familiarizing the consumers 
of your product with the merits of your goods ; make your name 
or mark synonymous with the best and have thousands or millions 
ask for it and be satisfied with no other kind. 

Independence is the reward. 

Reach the ultimate consumer with your message direct. No 
matter through how many channels the distribution of your product 
goes, your future will lie in keeping your quality up, not in figuring 
your price down ; not in the personal prejudice or self-interest of 
the dealer whose interest is in his profit on your article, but in the 
judgment of the consumer who is interested in the merit of the 
article itself. 

It is the grasping of these fundamental forces that are at work 
and the getting in line with them instead of trying to work against 
them, that has created the successes that have been made by those 



whose names or marks'* upon their products are known through- 
out the land. 

The J. Walter Thompson Company has been connected with 
many of the successes that have made products known every- 
where, made their names household words from coast to coast and 
in foreign lands. 

Our business is the study of the underlying forces that are at 
work backed by years of experience and a complete organization for 
keeping in constant touch with markets and conditions everywhere. 
We have the facts upon which to base the most intelligent and ef- 
ficient plans for securing, extending and holding markets, and a 
very highly developed organization for the creation and execution 
of such plans. 

Do the people, the actual consumers of products similar to 
yours, know yours? Do they know its merits as you yourself 
know them ? Do all the people know them ? 

We shall be pleased to make an appointment with you to go 
over this proposition in general and then if conditions are right — 
by agreement to make a thorough invest^ation upon which rec- 
ommendations would be based. 



*To trace the evolution of the trade-mark, to outline the 
general laws and some of the important decisions governing 
them, we have published a book under the title "Things to 
Know About Trade Marks." In it the most successful trade- 
marks are illustrated and described. Price $1.00. 



J. WALTER THOMPSON CO. 65 

NORTH CAROLINA 

Total Population, 2,206,287. Negro, 697,843. 
40 Urban Towns. Pop., 318,474 404 Rural Towns. Pop,, 1,887,813 

Percent of total population 14.4 Per cent of total population 85.6 

Increased in population. Decreased in population. 

20 Cities, 2,500 to 5,000. Population 73,245 

Belhaven 2,863 Monroe 4,082 

Burlington 4,808 . Mooresville 3,400 

Edenton 2,789 Morgantown 2,712 

Graham 2.504 Mount Airv 3,844 

Greenville 4.101 Oxford . .". 3,018 

Henderson 4,503 Reidsville 4,828 

Hendersonville 2,818 Shelby 3,127 

Hickory 3,716 Statesville 4,599 

Lenoir 3,364 Tarboro 4,129 

Lexington 4,163 Thomasville 3,877 

13 Cities, 5,000 to 10,000. Population 96,184 

Concord 8,715 Newbern 9,961 

Elizabeth City 8,412 Rocky Mount 8,051 

Fayetteville 7,045 Salem 5,533 

Gastonia 5,759 Salisbury 7,153 

Goldsboro 6,107 Washington 6,211 

High Point 9,525 Wilson 6,717 

Kinston 6,995 

5 Cities, 15,000 to 25,000. Population 89,283 

Asheville 18,762 Raleigh 19,218 

Durham 18,241 Winston 17,167 

Greensboro 15,895 

2 Cities, 25,000 to 50,000. Population 59,762 
Charlotte 34,014 Wilmington 25,748 



66 POPULATION AND ITS DISTRIBUTION 

NORTH DAKOTA 

Total Population, 577,056. 



10 Urban Towns. Pop., 63,236 202 Rural Towns. Pop., 513,820 

Per cent of total population 11.0 Per cent of total population 89.0 

Increased in population. Decreased in population. 



5 Cities, 2,500 to 5,000. Population 19,639 

Dickinson 3,678 Valley City 4,606 

Jamestown 4,358 Williston 3,124 

Mandan 3,873 

3 Cities, 5,000 to 10,000. Population 16,788 

Bismark 5,443 Minot 6,188 

Devil's Lake 5,157 

2 Cities, 10,000 to 15,000. Population 26,809 
Fargo 14,331 Grand Forks 12,478 



INCORPORATED VILLAGES. 

2 Cities, 2,500 to 5,000. Population 5,739 
Fairfield 2,801 Presque Isle 2,938 

2 Cities, 5,000 to 10,000. Population 10,768 
Brunswick 5,341 Rumford Falls 5,427 



J. W^ ALTER THOMPSON CO. 



67 



OHIO 

Total Population, 4,767,121. 



139 Urban Towns, Pop. 2,665,143 644 Rural Towns, Pop. 2,101,978 



Per cent of total population 55.9 

Increased in population. 



Per cent of total population 44.1 

Decreased in population. 



57 Cities, 2,500 to 5,000. Population 198,089 



Barnesvilk 4,233 

Berea 2,609 

Bridgeport 3,974 

Bryan 3,641 

Byesville 3,156 

Carthage 3,618 

Celina 3,493 

Chicago Junction 2,950 

Cleveland Heights 2,955 

Clyde 2,815 

Crestline 3,807 

Crooksville 3,028 

Cuyahoga Falls 4,020 

Dennison 4,008 

East Palestine 3,537 

East Youngstown 4,972 

Eaton 3,187 

Elmwood Place 3,423 

Franklin 2,659 

Girard 3,736 

Glouster 2,527 

Greenfield 4,228 

Hartwell 2,823 

Hillsboro 4,296 

Kent 4,488 

Lebanon 2,698 

Leetonia 2,665 

Lisbon 3,084 



Lockland 3,439 

Logan 4,850 

London 3,530 

Marysville 3,576 

Medina 2,734 

Miamisburg 4,271 

Middleport 3,194 

Mingo Junction 4,049 

Montpelier 2,759 

Napoleon 4,007 

New Comerstown 2,943 

New Lexington 2,559 

North Baltimore 2,503 

Oberlin 4,365 

Orrville 3,101 

Pomeroy 4,023 

Port Clinton 3,007 

Reading 3,985 

Rockport 3,179 

Shelby 4,903 

Struthers 3,370 

Toronto 4,271 

Uhrichsville 4,751 

Upper Sandusky 3,779 

Wadsworth 3,073 

Wauseon 2,650 

Wilmington 4,491 

Woodsfield 2,502 



68 



POPULATION AND ITS DISTRIBUTION 



OHIO— Continued 



45 Cities, 5,000 to 10,000. Population 321,860 



Ashland . 6,795 

Athens 5,463 

Bellefontaine 8,238 

Bellevue 5,209 

Barberton 9,410 

Bowling Green 5,222 

Bucyrus 8,122 

Canal Dover 6,621 

Circleville 6,744 

Conneaut 8,319 

Coshocton 9,603 

Defiance 7,327 

Delaware 9,076 

Delphos 5,038 

East Cleveland 9,179 

Fostoria 9,597 

Fremont 9,939 

Gallon 7,214 

Gallipolis 5,560 

Greenville 6,237 

Jackson 5,468 

Kenton 7,185 

Madisonville 5,193 



Martins Ferry 9,133 

Mount Vernon 9,087 

Nelsonville 6,082 

New Philadelphia 8,542 

Newburgh 5,813 

Niles 8,361 

Norwalk 7,858 

Painesville 5,501 

Ravenna . 5,310 

St. Bernard 5,002 

St. Marys 5,732 

Salem 8,943 

Sidney 6,607 

Troy 6,122 

Urbana 7,739 

Van Wert 7,157 

Wapakoneta 5,349 

AVashington Court 

House 7,277 

Wellston 6,875 

Wellsville 7,769 

Wooster 6,136 

Xenia 8,706 



18 Cities, 10,000 to 15,000. Population 171,021 



Bellaire 12,946 

Cambridge ...11,327 

Chillicothe 14,508 

Elyria 14,825 

Findlay 14,858 

Ironton 13,147 

Lancaster 13,093 



Marietta 12,923 

Massillon 13,879 

Middletown 13,152 

Piqua 13,388 

Tiffin 11,894 

Warren 11,081 



10 Cities, 15,000 to 25,000. Population 189,963 



Alliance 15,083 

Ashtabula 18,266 

East Liverpool 20,387 

Lakewood 15,181 

Mansfield 20,768 



Marion 18,232 

Norwood . .- 16,185 

Portsmouth 23,481 

Sandusky 19,989 

Steubenville 22,391 



J. WALTER THOMPSON CO. 69 



OHIO— Continued 



6 Cities, 25,000 to 50,000. Population 195,021 

Hamilton 35,279 Newark 25,404 

Lima 30,568 Springfield 46,921 

Lorain 28,883 Zanesville 28,026 

3 Cities, 50,000 to 100,000. Population 198,350 

Akron 69.067 Youngstown 79.066 

Canton 50,217 ! 

3 Cities, 100,000 to 200,000. Population 466,585 

Columbus 181.511 Toledo 168,497 

Dayton 116,577 

2 Cities, 200,000 and over. Population 924,254 
Cincinnati 363,591 Cleveland 560,663 



70 



POPULATION AND ITS DISTRIBUTION 



OKLAHOMA 

Total Population, 1,657,155. Negro, 137,612. 



46 Urban Towns. Pop., 320,155 344 Rural Towns, Pop. 1,337,000 



Per cent of total population 19.3 

Increased in population. 



Per cent of total population 80.7 

Decreased in population. 



32 Cities, 2,500 to 5,000. Population 107,217 



Ada 4,349 

Altus 4,821 

Alva 3,688 

Anardarko 3,439 

Blackwell 3,266 

Claremore 2,866 

Clinton 2,781 

Coalgate 3,255 

Elk 3,165 

Frederick 3,027 

Hartshorne . 2,963 

Hobart 3,845 

Hugo 4,582 

Kingfisher 2,538 

Krebs 2,884 

Mangum 3,667 



Miami 2,907 

Norman 3,724 

Nowata 3,672 

Okmulgee 4,176 

Pauls Valley 2,689 

Pawhuska 2,776 

Perry 3,133 

Ponca 2,521 

Purcell 2,740 

Stillwater 3,444 

Sulphur 3,684 

Tahlequah 2,891 

Vinita 4,082 

Wagoner 4,018 

Waurika 2,928 

Woodward 2,696 



6 Cities, 5,000 to 10,000. Population 44,072 

Ardmore 8,618 El Reno 7,872 

Bartlesville 6,181 Lawton 7,788 

Durant 5,330 Sapulpa 8,283 

5 Cities, 10,000 to 15,000. Population 61,201 

Chickasha 10,320 McAlester 12,954 

Enid 13,799 Shawnee 12,474 

Guthrie 11,654 

1 City, 15,000 to 25,000. Population 18,182 
Tulsa 18,182 

1 City, 25,000 to 50,000. Population 25,278 
Muskogee 25,278 

1 City, 50,000 to 100,000. Population 64,205 
Oklahoma City 64,205 



J. WALTER THOMPSON CO. 71 

OREGON 

Total Population, 672,765 



18 Urban Towns. Pop., 307,060 153 Rural Towns. Pop., 365,705 

Per cent of total population 45.6 Per cent of total population 54.4 

Increased in population. Decreased in population. 



11 Cities, 2,500 to 5,000. Population 46,542 

Albany 4,275 Oregon City 4,287 

Corvallis 4,552 Pendleton 4,460 

Grant's Pass 3,897 Roseburg 4,738 

Klamath Falls 2,758 St. Johns 4,872 

La Grande 4,843 The Dalles City 4,880 

Marshfield 2,980 

5 Cities, 5,000 to 10,000. Population 39,210 

Ashland 5,020 Eugene 9,009 

Astoria 9,599 Medford 8,840 

Baker 6,742 

1 City, 10,000 to 15,000. Population 14,094 
Salem 14,094 

1 City, 200,000 and over. Population 207,214 
Portland 207,214 



72 



POPULATION AND ITS DISTRIBUTION 



PENNSYLVANIA 

Total Population, 7,665,111 



263 Urban Towns, Pop. 4,630,669 668 Rural Towns, Pop. 3,034,442 

Percent of total population 60.4 Percent of total population 39.6 

Increased in population. , Decreased in population. 



116 Cities, 2,500 to 5,000. Population 405,876 



Ambler 2,649 

Apollo ■ . . . 3,006 

Aspinwall 2,592 

Athens 3,796 

Austin 2,941 

Avalon 4,317 

Avoca 4,634 

Barnesboro 3,535 

Beaver 3,456 

Bellefonte 4,145 

Birdsboro 2,930 

Blairsville 3,572 

Blackenridge 3,134 

Bridgeport 3,860 

Brookville 3,003 

Cannonsburg 3,891 

Clairton 3,326 

Clarion 2,612 

Clifton Heights 3,155 

Coplay 2,670 

Coudersport 3,100 

Crafton 4,583 

Curwensville 2,549 

Derry 2,954 

Dorranceton 4,046 

Downingtown 3,326 

Doylestown 3,304 

East Mauch Chunk 3,548 

East Stroudsburg ...... 3,330 

Edgewood 2,596 

Elizabethtown 2,587 

Ellwood City 3,902 

Emaus 3,501 

Emporium 2,916 

Ephrata 3,192 



Exeter 3,537 

Ford City 4,850 

Frackville 3,118 

Freedom 3,060 

Galeton 4,027 

Gallitzin 3,504 

Gettysburg 4,030 

Girardville 4,396 

Grove City 3,674 

HoUidaysburg 3,734 

Honesdale 2,945 

Irwin 2,886 

Jenkintown 2,968 

Jermyn 3,158 

Johnsonburg 4,334 

Kittanning 4,311 

Lansdale 3,551 

Lansdowne 4,066 

Leechburg 3,624 

Lewisburg 3,081 

Lykens 2,943 

McAdoo 3,389 

McDonald 2,543 

Mauch Chunk 3,952 

Mayfield 3,662 

Mechanicsburg 4,469 

Media 3,562 

Meyersdale 3,741 

Miner's Mills 3,159 

Monaca 3,376 

Moosic 3,964 

Mount Oliver 4,241 

Mount Union 3,338 

Nazareth 3,978 

New Philadelphia 2,512 



J. WALTER THOMPSON CO. 



73 



PENNSYLVANIA— Continued 



North East 2,672 

Northumberland 3,517 

Oakmont 3,436 

Parkesburg 2,522 

Parnassus 2,578 

Parsons 4,338 

Patton 3,907 

Pen Argyl 3,967 

Perkasie 2,779 

Phillipsburg 3,585 

Pitcairn 4,975 

Port Corbin 2,678 

Portage 2,954 

Quakertown 3,801 

Renovo 4,621 

Reynoldsville 3,189 

Royersford 3,073 

Schuylkill 4,747 

Sewickley 4,479 

Sharpsville 3,634 

Shippensburg 3,457 

Slatington 4,454 

Somerset 2,612 

84 Cities, 5,000 to 10,000 

Ambridge 5,205 

Archbald 7,194 

Ashland 6,855 

Ashley 5,601 

Bangor 5,369 

Bellevue 6,323 

Berwick 5,357 

Blakely 5,345 

Bloomsburg 7,413 

Bristol 9,256 

Carrick 6,117 

Catasauqua 5,250 

Charleroi 9,615 

Clearfield 6,851 

Coaldale 5,154 

Conshohocken 7,480 



South . Brownsville 3,943 

South Fork 4,592 

South Williamsport 3,734 

Spangler 2,700 

Spring City 2,880 

Stroudsburg 4,379 

Summit Hill 4,209 

Susquehanna 3,478 

Towanda 4,281 

Turtle Creek 4,995 

Union City 3,684 

Vandergrift 3,876 

Vandergrift Heights 3,438 

Verona 2,849 

Waynesburg 3,545 

Weatherly 2,501 

Wellsboro 3,183 

West Hazelton 4,715 

West Homestead 3,009 

West Newton 2,880 

Wickboro 2,775 

Williamstown 2,904 

Wyoming 3,010 

. Population 571,332 

Coraopolis 5,252 

Corry 5,991 

Danville 7,517 

Darby 6,305 

Dickson City 9,331 

Donora 8,174 

Duryea 7,487 

East Conemaugh 5,046 

East Pittsburgh 5,615 

Edwardsville 8,407 

Etna 5,830 

Forest City 5,749 

Franklin 9,767 

Freeland 6,197 

Gilberton 5,401 

Glassport 5,540 



74 



POPULATION AND ITS DISTRIBUTION 



PENNSYLVANIA— Continued 



Greater Punxsutawney . . 9,058 

Greenville 5,909 

Hanover 7,057 

Huntingdon 6,861 

Indiana 5,749 

Jeanette 8,077 

Jersey Shore 5,381 

Juniata 5,285 

Kane 6,626 

Kingston 6,449 

Knoxville 5,651 

Lansford 8,321 

Larksville 9,288 

Latrobe 8,777 

Lehighton 5,316 

Lewistown 8,166 

Lock Haven 7,772 

Luzerne 5,426 

Middletown 5,374 

Millvale 7,861 

Milton 7,460 

Minersville 7,240 

Monongahela 7,598 

Mount Pleasant 5,812 

Munhall 5,185 

New Brighton 8,329 



New Kensington 7,707 

Northampton 8,729 

Olyphant 8,505 

Rankin 6,042 

Ridgway 5,408 

Rochester 5,903 

St. Clair 5,640 

St. Clair 6,455 

St. Marys 6,346 

Sayre 6,426 

Scottdale 5,456 

Sharpsburg 8,153 

Swissvale 7,381 

Swoyersville 5,396 

Tamaqua 9,462 

Tarentum 7,414 

Taylor 9,060 

Throop 5,133 

Titusville 8,533 

Tyrone 7,176 

Waynesboro 7,199 

West Berwick 5,512 

West Pittston 6,848 

Wilmerding 6,133 

Winber 8,013 

Winton 5,280 



23 Cities, 10,000 to 15,000. Population 280,247 



Beaver Falls 12,191 

Bethlehem 12,837 

Bradford 14,544 

Carlisle 10,303 

Carnegie 10,009 

Chambersburg 11,800 

Coatesville 11.084 

Columbia ..: 11,454 

Connellsville 12,845 

Dubois 12,623 

Greensburg 13,012 

McKees Rocks 14,702 



Meadville 12,780 

Monessen 11,775 

North Braddock 11,824 

Old Forge 11,324 

Phoenixville 10,743 

South Sharon 10,190 

Steelton 14,246 

Sunbury 13,770 

Uniontown '13,344 

Warren 11,080 

West Chester 11,767 



J. WALTER THOMPSON CO. 75 



PENNSYLVANIA— Continued 



20 Cities, 15,000 to 25,000. Population 358,053 

Braddock 19,357 Oil City 15,657 

Butler 20,728 Pittston 16,267 

Carbondale 17,040 Plymouth 16,996 

Dunmore 17,615 Pottstown 15,599 

Duquesne 15,727 Pottsville 20,236 

Homestead 18,713 Shamokin 19,588 

Lebanon 19,240 Sharon 15,270 

Mahanoy 15,936 South Bethlehem 19,973 

Mount Carirel 17,532 Washington 18,778 

Nanticoke 18,877 Wilkinsburg 18,924 

10 Cities, 25,000 to 50,000. Population 348,972 

Chester 38,537 New Castle 36,280 

Easton 28,523 Norristown 27,875 

Hazleton 25,452 Shenandoah 25,774 

Lancaster 47,227 Williamsport 31,860 

McKeesport 42,694 York City 44,750 

7 Cities, 50,000 to 100,000. Population 453,409 

Allentown 51,913 Johnstown 55,482 

Altoona 52,127 Reading 96,071 

Erie 66,525 Wilkes-Barre 67,105 

Harrisburg 64,186 

1 City, 100,000 to 200,000. Population 129,867 
Scranton 129,867 

2 Cities, 200,000 and over. Population 2,082,913 
Pittsburgh 533,905 Philadelphia 1,549,008 



76 POPULATION AND ITS DISTRIBUTION 

RHODE ISLAND 

Total Population, 542,610 



25 Urban Towns. Pop. 524,654 13 Rural Towns, Pop. 17,956 

Per cent of total population 96.7 Per cent of total population 3.3 

Increased in population. Decreased in population. 



7 Cities, 2,500 to 5,000. Population 23,112 

East Greenwich 3,420 Scituate 3,493 

North Kingstown 4,048 Smithfield 2,739 

North Smithfield 2,699 Tiverton 4,032 

Portsmouth 2,681 

9 Cities, 5,000 to 10,000. Population 63,915 

Bristol 8,565 North Providence 5,407 

Burrillville 7,878 South Kingstown 5,176 

Coventry 5.848 Warren 6,585 

Johnston 5,935 Westerly 8,696 

Lincoln 9,825 

1 City, 10,000 to 15,000. Population 10,107 

Cumberland 10,107 

3 Cities, 15,000 to 25,000. Population 59,669 

Central Falls 22,754 East Providence 15,808 

Cranston 21,107 

3 Cities, 25,000 to 50,000. Population 91,903 

Newport 27,149 Woonsocket 38,125 

Warwick 26,629 

1 City, 50,000 to 100,000. Population 51,622 
Pawtucket 51,622 

1 City, 200,000 and over. Population 224,326 
Providence 224,326 



J. WALTER THOMPSON CO. 77 



SOUTH CAROLINA 

Total Population, 1,515,400. Negro, 835,843 
25 Urban Towns. Pop. 224,832 213 Rural Towns, Pop. 1,290,568 

Per cent of total population 14.8 Per cent of total population 85.2 

Increased in population. Decreased in population. 

12 Cities, 2,500 to 5,000. Population 45,685 

Abbeville 4,459 Clinton 3,272 

Aiken 3,911 Darlington 3,789 

Bennettsville 2,646 Easley 2,983 

Camden 3,569 Gaffney 4,767 

Cheraw 2,873 Laurens 4,818 

Chester 4,754 Marion 3,844 

9 Cities, 5,000 to 10,000. Population 60,737 

Anderson 9,654 Orangeburg 5,906 

Florence 7,057 Rock Hill 7,216 

Georgetown 5,530 Sumter 8,109 

Greenwood 6,614 Union 5,623 

Newberry 5,028 

2 Cities, 10,000 to 25,000. Population 33,258 
Greenville 15,741 Spartanburg 17,517 

1 City, 25,000 to 50,000. Population 26,319 
Columbia ■ 29,319 

1 City, 50,000 to 100,000. Population 58,833 
Charleston 58,833 



78 POPULATION AND ITS DISTRIBUTION 

SOUTH DAKOTA 

Total Population, 583,888 



13 Urban Towns. Pop. 76,673 221 Rural Towns, Pop. 507,215 

Per cent of total population 13.1 Per cent of total population 86.9 

Increased in population. Decreased in population. 



7 Cities, 2,500 to 5,000. Population 24,118 

Brookings 2,971 Rapid City 3,854 

Deadwood 3,653 Redfield 3,060 

Madison 3,137 Yankton 3,787 

Pierre 3,656 

4 Cities, 5,000 to 10,000. Population 27,708 

Huron 5,791 Mitchell 6,515 

Lead 8,392 Watertown 7,010 

2 Cities, 10,000 to 15,000. Population 24,847 
Aberdeen 10,753 Sioux Falls 14,094 



J. WALTER THOMPSON CO. 79 

TENNESSEE 

Total Population, 2,184,789. Negro, 473,088 
29 Urban Towns. Pop., 441,045 160 Rural Towns. Pop., 1,743,744 

Per cent of total population 20.2 Per cent of total population 79.8 

Increased in population. Decreased in population. 

18 Cities, 2,500 to 5,000 Population 62,220 

Brownsville 2,882 Lenoir City 3,392 

Covington 2,990 Morristown 4,007 

Dyersburg 4,149 Murfreesboro 4,679 

Fayetteville 3,439 Paris 3,881 

Franklin 2,924 Pulaski 2,928 

Harriman 3,061 Rockwood 3,660 

Humboldt 3,446 Shelbyville 2,869 

La Follette 2,816 Tullahoma 3,049 

Lebanon 3,659 Union City 4,389 

6 Cities, 5,000 to 10,000. Population 40,627 

Bristol 7,148 Columbia 5,754 

Clarksville 8,548 Johnston 8,502 

Cleveland 5,549 Park 5,126 

1 City, 15,000 to 25,000. Population 15,779 
Jackson 15,779 

2 Cities, 25,000 to 50,000. Population 80,950 
Chattanooga 44,604 Knoxville 36,346 

2 Cities, 100,000 to 200,000. Population 241,469 
Memphis 131,105 Nashville 110,364 



80 



POPULATION AND ITS DISTRIBUTION 



TEXAS 

Total Population, 3,896,542. Negro, 690,020 



91 Urban Towns. Pop., 938,104 228 Rural Towns. Pop., 2,958,438 



Per cent of total population 24.1 

Increased in population. 



Per cent of total population 75.9 

Decreased in population. 



51 Cities, 2,500 to 5,000. 

Ballinger 3,536 

Bay City 3,156 

Beeville 3,269 

Belton 4,164 

Big Spring 4,102 

Bonham 4,844 

Bowie 2,874 

Brady 2,669 

Brenham 4,718 

Bryan 4,132 

Calvert 2,579 

Cameron 3,263 

Childress 3,818 

Coleman 3,046 

Comanche 2,756 

Commerce 2,818 

Crockett 3,947 

Cuero 3,109 

Dalhart 2,580 

Denton 4,732 

Dublin 2,551 

Eagle Pass 3,536 

Georgetown 3,096 

Gonzales 3,139 

Jacksonville 2,875 

Jefferson 2,515 



Population 172,922 

Lockhart 2,945 

Lufkin 2,749 

McKinney 4,714 

Martin 3,878 

Mart . . ■ 2,939 

Mexia 2,694 

Mineral Wells 3,950 

Mount Pleasant . 3,137 

Nacogdoches 3,369 

Navasota 3,284 

New Braunfels 3,165 

Plainview 2,829 

Quanah 3,127 

San Marcos 4,071 

Sequin 3,116 

Smithville 3,167 

Snyder 2,514 

Stamford 3,902 

Stephenville 2,561 

Sweetwater 4,176 

Teague 3,288 

Uvalde 3,998 

Vernon 3,195 

Victoria 3,673 

Yoakum 4,657 



J. WALTER THOMPSON CO. 81 



TEXAS— Continued 



20 Cities, 5,000 to 10,000. Population 144,470 

Abilene 9,204 Longview 5,155 

Amarillo 9,957 Orange 5,527 

Brownwood 6,967 Port Arthur 7,663 

Corpus Christi 8,222 Sulphur Springs 5,151 

Corsicana 9,749 Taylor 5,314 

Ennis 5,669 Terrell 7,050 

Gainesville 7,624 Texarkana 9,790 

Greenville 8,850 Waxahachie . 6,205 

Hillsboro 6,115 Weatherford 5,074 

Houston Heights 6,984 Wichita 8,200 

11 Cities, 10,000 to 15,000. Population 126,697 

Brownsville 10,517 Paris 11,269 

Cleburne 10,364 San Angelo 10,321 

Denison 13,632 Sherman 12,412 

Laredo 14,855 Temple 10,993 

Marshall 11,452 Tyler 10,400 

Palestine 10,482 

1 City, 15,000 to 25,000. Population 20,640 
Beaumont 20,640 

4 Cities, 25,000 to 50,000. Population 132,545 

Austin 29,860 Galveston 36,981 

El Paso 39,279 Waco 26,425 

4 Cities, 50,000 to 100,000. Population 340,830 

Dallas 92,104 Houston 78,800 

Fort Worth 73,312 San Antonio 96,614 



82 POPULATION AND ITS DISTRIBUTION 

UTAH 

Total Population, 373,351 



16 Urban Towns. Pop., 172,934 87 Rural Towns. Pop., 200,417 

Per cent of total population 46.3 Per cent of total population 53.7 

Increased in population. Decreased in population. 



12 Cities, 2,500 to 5,000. Population 38,130 

American Fork 2,797 Nephi 2,759 

Bingham 2,881 Park 3,439 

Brigham 3,685 Richfield 2,559 

Eureka 3,416 Spanish Fork 3,464 

Lehi 2,964 Springville 3,356 

Murray 4,057 Tooele 2,753 

2 Cities, 5,000 to 10,000. Population 16,447 

Logan 7,522 Provo City 8,925 

1 City, 25,000 to 50,000. Population 25,580 
Ogden 25,580 

1 City, 50,000 to 100,000. Population 92,777 
Salt Lake City 92,777 



J. WALTER THOMPSON CO. 83 

VERMONT 

Total Population, 355,956 



32 Urban Towns. Pop., 168,943 222 Rural Towns. Pop., 187,013 

Per cent of total population 47.5 Per cent of total population. 52.5 

Increased in population. Decreased in population. 



22 Cities, 2,500 to 5,000. Population 72,964 

Barre 4,194 Newport 3,684 

Barton 3,346 Northfield 3,226 

Brandon 2,712 Poultney 3,644 

Derby 3,639 Proctor 2,871 

Essex 2,714 Randolph 3,191 

Fair Haven 3,095 Richford 2,907 

Hardwick 3,201 Springfield 4,784 

Hartford 4,179 Swanton 3,628 

Lyndon 3,204 Waterbury 3,273 

Middlebury . 2,848 West Rutland 3,427 

Morristown 2,652 Woodstock 2,545 

7 Cities, 5,000 to 10,000. Population 51,231 

Bennington 8,698 Rockingham 6,207 

Brattleboro 7,541 St. Albans 6,381 

Colchester 6,450 St. Johnsbury 8,098 

Montpelier 7,856 

2 Cities, 10,000 to 15,000. Population 24,280 
Barre 10,734 Rutland .13,546 

1 City, 15,000 to 25,000. Population 20,468 
Burlington 20,468 



84 POPULATION AND ITS DISTRIBUTION 

VIRGINIA 

Total Population, 2,061,612. Negro, 671,096 
32 Urban Towns. Pop., 476,529 158 Rural Towns. Pop., 1,585,083 

Per cent of total population 23.1 Per cent of total population 76.9 

Increased in population. Decreased in population. 



15 Cities, 2,500 to 5,000. Population 51,595 

Bedford . 2,508 Martinsville 3,368 

Big Stone Gap 2,590 Pulaski 4,807 

Buena Vista 3,245 Radford 4,202 

Covington 4,234 Salem 3,849 

Farmville 2,971 South Boston 3,516 

Harrisonburg 4,879 Williamsburg 2,714 

Lexington 2,931 Wytheville 3,054 

Marion 2,727 

7 Cities, 5,000 to 10,000. Population 43,011 

Bristol 6,247 Hampton 5,505 

Charlottesville 6,765 Suffolk 7,008 

Clifton Forge 5,748 Winchester 5,864 

Fredericksburg 5,874 

1 City, 10,000 to 15,000. Population 10,604 

Staunton 10,604 

4 Cities, 15,000 to 25,000. Population 78,681 

Alexandria 15,329 Newport News 20,205 

Danville 19,020 Petersburg 24,127 

3 Cities, 25,000 to 50,000. Population 97,558 

Lynchburg 29,494 Roanoke 34,874 

Portsmouth 33,190 

Ij^City, 50,000 to 100,000. Population 67,452 
Norfolk 67,452 

1 City, 100,000 and over. Population 127,628 
Richmond 127,628 



J. WALTER THOMPSON CO. 85 



W^ASHINGTON 

Total Population, 1,141,990 



27 Urban Towns, Pop., 605,530 150 Rural Towns. Pop., 536,460 

Per cent of total population 53.0 Per cent of total population 47.0 

Increased in population. Decreased in population. 



15 Cities, 2,500 to 5,000. Population 52,195 

Anacortes 4,168 Pullman 2,602 

Bremerton . 2,993 Puyallup 4,544 

Chehalis 4,507 Renton 2 J40 

Cle Elum 2,749 Roslyn 3,126 

Colfax 2,783 Snohomish 3,244 

Ellensburg 4,209 South Bend 3,023 

Hillyard 3,276 Wenatchee 4,050 

Port Townsend 4,181 

4 Cities, 5,000 to 10,000. Population 31,778 

Centralia 7,311 Olympia 6,996 

Hoquiam 8,171 Vancouver 9,300 

2 Cities, 10,000 to 15,000. Population 27,742 

Aberdeen 13,660 North Yakima 14,082 

3 Cities 15,000 to 25,000. Population 68,476 

Bellingham 24,298 Walla Walla 19 364 

Everett 24,814 

1 City, 50,000 to 100,000. Population 83,743 
Tacoma 83,743 

1 City, 100,000 to 200,000. Population 104,402 
Spokane 104,402 

1 City, 200,000 and over. Population 237,194 
Seattle ^ 237,194 



86 POPULATION AND ITS DISTRIBUTION 

WEST VIRGINIA 

Total Population, 1,221,119. Negro, 64,173 
25 Urban Towns. Pop., 228,242 184 Rural Towns. Pop., 992,877 

Percent of total population 18.7 Per cent of total population 81.3 

Increased in population. Decreased in population. 

13 Cities, 2,500 to 5,000. Population 42,913 

Benwood 4,976 Mannington 2,672 

Charles Town 2,662 Princeton 3,027 

Chester 3,184 Richwood 3,061 

Davis 2,615 Sistersville 2;684 

Hinton 3,656 Wellsburg 4,189 

Keyser 3,705 Williamson 3,561 

McMechen 2,921 

6 Cities, 5,000 to 10,000. Population 49,803 

Clarksburg 9,201 Grafton 7,563 

Elkins 5,260 Morgantown 9,150 

Fairmount 9,711 Moundsville 8,918 

2 Cities, 10,000 to 15,000. Population 21,886 
Bluefield 11,188 Martinsburg 10,698 

2 Cities, 15,000 to 25,000. Population 40,838 
Charleston 22,996 Parkersburg 17,842 

2 Cities, 25,000 to 50,000. Population 72,802 
Huntington 31,161 Wheeling 41,641 



J. WALTER THOMPSON CO. 



87 



WISCONSIN 

Total Population, 2,333,860 



73 Urban Towns, Pop. 1,004,320 304 Rural Towns, Pop. 1, 329,540 



Per cent of total population 43.0 

Increased in population. 



Percent of total population 57.0 

Decreased in population. 



37 Cities, 2,500 to 5,000. Population 128,653 



Berlin 4,636 

Burlington 3,212 

Columbus 2,523 

Cudahy 3,691 

De Pere 4,477 

Edgerton 2,513 

Fort Atkinson 3,877 

Hartford 2,982 

Hudson 2,810 

Jefferson 2,582 

Kaukauna 4,717 

Lake Geneva 3,079 

Mineral Point 2,925 

Monroe 4,410 

New London 3,383 

Oconomowoc 3,054 

Platteville 4,452 

Plymouth 3,094 

Prairie du Chien 3,149 



Port Washington 3,792 

Reedsburg 2,615 

Rice Lake 3,968 

Richland Center 2,652 

Ripon 3,739 

Shawano 2,923 

Sparta 3,973 

Stanley 2,675 

Stoughton 4,761 

Sturgeon Bay 4,262 

Tomah 3,419 

Tomahawk 2,907 

Two Rivers 4,850 

Washburn 3,830 

Waupaca 2,789 

Waupun 3,362 

Wauwatosa 3,346 

Whitewater 3,224 



18 Cities, 5,000 to 10,000. Population 122,719 



Antigo 7,196 

Baraboo 6,324 

Beaver Dam 6,758 

Chippewa 8,893 

Grand Rapids 6,521 

Marshfield 5,783 

Menasha 6,081 

Menomonie 5,036 

Merrill 8,689 



Neenah 5,734 

Oconto 5,629 

Portage 5,440 

Rhinelander 5,637 

South Milwaukee 6,092 

Steven's Point 8,692 

Watertown 8,829 

Waukesha 8,740 

West AlHs 6,645 



88 POPULATION AND ITS DISTRIBUTION 



WISCONSIN— Continued 



4 Cities, 10,000 to 15,000. Population 53,125 

Ashland 11,594 Manitowoc 13,027 

Janesville 13,894 Marinette 14,610 

6 Cities, 15,000 to 25,000. Population 106,936 

Appleton 16,773 Fond Du Lac 18,797 

Beloit 15,125 Kenosha 21,371 

Eau Claire 18,310 Wausau 16,560 

7 Cities, 25,000 to 50,000, Population 219,030 

Green Bay 25,236 Racine 38,002 

La Crosse 30,417 Sheboygan 26,398 

Madison 25,531 Superior 40,384 

Oshkosh 33,062 

1 City, 200,000 and over. Population 373,857 
Milwaukee 373.857 



J. WALTER THOMPSON CO. 89 



WYOMING 

Total Population, 145,965 



7 Urban Towns. Pop., 43,221 39 Rural Towns. Pop., 102,744 

Per cent of total population 29.6 Per cent of total population 70.4 

Increased in population. Decreased in population. 



3 Cities, 2,500 to 5,000. Population 9,478 

Casper 2,639 Rawlins 4,256 

Evanston 2,583 

3 Cities, 5,000 to 10,000. Population 22,423 

Laramie 8,287 Sheridan 8,408 

Rock Springs 5,778 

1 City, 10,000 to 15,000. Population 11,320 
Cheyenne H 32o 



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